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What’s Important in SEO in 2022?

Digital marketing is continually evolving, and that’s especially true of SEO. If you’re wondering...

21 Ideas to Fill Your Social Media Content Calendar

Regular content posting on social media is a great way to increase brand awareness and engage with...

Franchise Marketing

There are many ways to market a franchise, but franchises are seeing a major shift toward digital...

Should Your Brand Create a LinkedIn Newsletter?

LinkedIn recently expanded its newsletter creation feature reach to more users and is continuing to...

Leverage LinkedIn for Greater Visibility

If you’re looking for greater visibility, LinkedIn is the way to go. Are you taking advantage of all...

Checking Technical SEO on Your Website

There are many aspects to successful search engine optimization, including on-page SEO, off-page...

How Important is Word Count in SEO?

If you’re trying to figure out how to rank better in the search engines, one of the factors you may...

What Marketers Need to Know About Social Media Algorithms

Social media has become a way of life for millions of people around the world. Facebook and YouTube...

Is Your SEO Strategy Google Algorithm Resistant?

Search engine optimization (SEO) is complex and is made more complex with frequent changes to search...

What is Lead Scoring?

There are many ways to generate leads, but only a small percentage of leads become customers. How do...

What You Need to Know About UX

If you want to keep bounce rates low and conversion rates high, it’s important to elevate your...

Improving Email Click-Through Rates

Over 4 billion people use email daily and that number keeps climbing. Email marketing is an...

Planning a Paid Media Strategy and Budget

There are many marketing options that can help you grow your business, and it’s a good idea to...

Is Blogging Still Important in Your Digital Marketing Strategy?

There are many possible approaches to a digital marketing strategy and you may wonder whether...

Can Hashtags Be Used on LinkedIn?

LinkedIn hasn’t always allowed the use of hashtags, and clickable hashtags weren’t allowed on this...

Defining Your Brand Purpose Attributes

The essence of your company revolves around characteristics your company already has. The qualities...

Preparing for the Sunset of Google’s Expanded Text Ads

Google has announced that as of June 30, 2022, marketers aren’t going to have the ability to create...

Why Link Google Ads Account to Search Console

Organic and paid search marketing are separate marketing strategies that work best when used...

Increase Your Reach on Instagram with the Right Hashtags

Social media hashtags originated on Twitter but are widely used on other social media platforms...

Trends in Social Media Marketing for 2022

For most people, social media is a part of daily life. The number of people on social media...

Content Marketing on LinkedIn with Long-Form Articles for Pages

LinkedIn has a new feature for Company Pages that may be beneficial for marketers trying to grow...