We have 15 years of experience Creating, Managing, and Growing Profitable Marketing Campaigns for Businesses of all types. Our job is to Grow their Online Presence — And, By Extension, Their Business — Through targeted SEM campaigns utilizing Google Adwords, Yahoo, Bing, Conversion Rate Optimization, and Social Media Advertising Campaigns.
Who is the best kind of consumer? One already searching for your product or service! Paid search marketing is ideal for finding these consumers via effective pay-per-click strategies. Simply bid on keywords relevant to your products or service—if you win your bid, your ad is placed in front of your target audience. Our job is to devise a highly personalized paid search strategy that addresses the needs and wants of your consumers so the ads relevant to their searches are the ones that crop up.
Display ads are excellent for establishing brand awareness and holding a target audience’s attention until the opportune moment. Determining this exact moment is a challenge we are here to help with. We use in-depth analytical tools to ensure the ads hot leads see are precisely the ones that drive conversions. Display ads have to make sense to the consumer, and we provide the targeting strategies that promote success. We discover where your consumers spend their time online, what times of day they shop, and much more.
Remarketing, or retargeting, allows you to reach out to your website’s previous visitors and entice them to purchase your products or services. Think of it as a ‘friendly reminder’ that your products or services are still there to make their lives easier. Numerous remarketing options exist, including dynamic retargeting and social retargeting. It’s our job to put customized advertisements in front of your target audience to remind them of their previous interests and urge them to hit the ‘buy’ button.
Don’t lose your Facebook leads due to weak ad strategy…work with us to capitalize on the amazing power of social media. Facebook enjoys great success at targeting the right customers for your products or services, and the social media channel is adept at increasing brand awareness. It features unique tools for targeting ads according to location, gender, and age while allowing you to upload email lists of current leads and serving ads after matching users with their email addresses. Let us help you place ads and optimize your Facebook campaigns via meticulous testing and analyzing.
An astounding 97 percent of online marketing campaigns fail due to poor analytics. At Softline Solutions, we’re passionate about data analysis and firmly believe good website analysis is essential to your company’s bottom line goals. Analytics is also the key to unlocking your customers’ behavior and understanding how to optimize conversions. In addition to providing meticulous marketing services and onsite changes that inspire consumers to visit your site over and over, we offer outstanding analytics tracking and monitoring to optimize conversions.
Our team of experts is here to determine if your Pay Per Click account, display ad campaign, or social media campaign is working for you the way it should. Consider our account audits the “checkups” your business needs to succeed—we will let you know what is working, what is not working, and what requires minor tweaking. Our team provides detailed account evaluations, as well as clear, actionable recommendations that really work.
Softline Solutions is inspired by our clients’ success. From small businesses to national brands that just aren’t getting the results they want from their web sites, our team has helped hundreds of companies develop a strong, reliable, and profitable online presence.
