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Facebook Algorithm 2023

With over 2.7 billion users, Facebook offers a great opportunity to get your content in front of your target audience. The problem marketers face is how to make sure their posts don’t get completely overlooked. The secret behind why some posts have plenty of engagement and go viral while others don’t is in Facebook’s algorithm… Continue reading Facebook Algorithm 2023

Build Your Brand with TikTok for Business

When you think of building your brand on social media, TikTok may not be the first platform that comes to mind, but there are good reasons to include this platform in your social media marketing strategy. With users in 140 countries, it continues to grow at an astonishing rate, and it passed one billion, monthly… Continue reading Build Your Brand with TikTok for Business

What Are the Best Times to Engage on Social Media?

Social media marketing is a powerful way to find and engage with customers and prospects based on where they are already spending their time. Opportunities on social media are almost limitless for businesses, considering there are more than 4 billion users of different social media platforms and many people engage with more than one platform.… Continue reading What Are the Best Times to Engage on Social Media?

Social Media Trends and SEO

When you compare social media trends with related search terms on Google Trends, it’s clear that there’s a correlation between the two. When trends go viral, search engine results for topics related to current trends on social media typically increase. If your digital marketing strategy doesn’t include taking advantage of social media trends to grow… Continue reading Social Media Trends and SEO

Tips for TikTok Videos

Social media marketing is a great way to raise brand awareness and attract new prospects. If you’ve been focused on Facebook, Instagram, and Twitter and haven’t spent much time promoting your brand on TikTok, you’re not alone. Many brands haven’t yet spent much time exploring TikTok, but it’s a fast-growing platform, so it’s a platform… Continue reading Tips for TikTok Videos

Twitter Shops in Beta Testing for E-commerce Businesses

E-commerce efforts on Twitter are expanding for select merchants through a feature known as Twitter Shops, currently in beta testing. This feature allows merchants to showcase up to 50 products on their Twitter profile, giving much more room than Shop Spotlight, another Twitter feature, that only allows showcasing five products on the profile.  Twitter Shops… Continue reading Twitter Shops in Beta Testing for E-commerce Businesses

Handling Negative Facebook Comments

It’s not unusual for businesses to get negative Facebook comments, even if they provide outstanding service or products. Many people use Facebook as a place to vent and in many cases, what they really want is to be heard and acknowledged. Small businesses are sometimes tempted to delete their Facebook page rather than deal with… Continue reading Handling Negative Facebook Comments

The Changing Landscape of Advertising on TikTok

When it comes to social media apps, TikTok is one of the most popular among young people. This short-form video-sharing platform is a great place for marketers to get a handle on what’s trending among Gen Z and Millennials and also a great place to build brand awareness.  By tapping into your brand’s creative side,… Continue reading The Changing Landscape of Advertising on TikTok

Sharing Pinterest Idea Pins

Pinterest is a social media platform where users explore and share visual content that they find useful or entertaining. Businesses can create a business account that can be used to build brand awareness and conversions. A business account on Pinterest allows access to useful tools such as a video search tool and Pinterest Analytics, and… Continue reading Sharing Pinterest Idea Pins

Instagram Video Types

Video is a powerful way to reach your audience on many social media platforms including Instagram. Even though Instagram was once known primarily for sharing pictures, this platform has evolved to a place where marketers can interact with users using several different types of video. The number of Instagram users continues to grow, giving you… Continue reading Instagram Video Types