Here’s a pop quiz for you. If your reports show that there’s been a ten percent growth in revenue this quarter, does that automatically mean your marketing strategy is working? It’s not uncommon for marketers to say yes, but there’s more to your data than one number. Top marketers take the time to analyze the… Continue reading Are You Making the Most of Your Reporting and Analytics?
Tips for Shifting to Google Responsive Search Ads
Responsive Search Ads (RSAs) are now the dominant ad format in Google Ad accounts. Starting June 30, Expanded Text Ads (ETAs) can’t be added or edited. Those already existing can continue to work alongside RSAs and you’ll still be able to see reports on their performance, but you’ll only be able to resume, remove or… Continue reading Tips for Shifting to Google Responsive Search Ads
Why Link Google Ads Account to Search Console
Organic and paid search marketing are separate marketing strategies that work best when used together. Linking a Google Ads account to Search Console gives you a more complete picture of keywords and the value of paid versus organic terms. In a nutshell, it puts more useful data at your fingertips. This information can be very… Continue reading Why Link Google Ads Account to Search Console
Getting Started with Instagram Explore Ads
People go to Instagram’s Explore page when they’re looking to discover something new. They’re usually trying to find new and interesting content from people and brands that they aren’t already following. The bottom line is that it’s an engaged audience of people interested in having new experiences and connecting with new brands. Why You Should… Continue reading Getting Started with Instagram Explore Ads
Should You Invest in Advertising in a Down Economy?
During a down economy, people tend to reduce spending and stockpile money and supplies. Consumers have a sense of panic, and marketers may think they should be cautious during uncertain times. While it may make sense to cut some expenses, a down economy is actually a good time to invest in marketing and advertising. The… Continue reading Should You Invest in Advertising in a Down Economy?
Getting Better Results from Ad Creation Since iOS14 Update
In January 2021, the iOS14 update was officially launched. This update gives users the ability to opt-out of data tracking. Advertisers on social media platforms are being impacted by this update since visibility into the online activity of users is now limited. Many marketers report that performance data including remarketing and conversion tracking have been… Continue reading Getting Better Results from Ad Creation Since iOS14 Update
Hiring a Marketing Person Versus a Marketing Agency
As the owner of a small or medium business, you probably consider your company a labor of love. That means when a task needs to be done, it may seem logical for you to take care of it yourself since you may feel that no one knows your business or your clients like you do. … Continue reading Hiring a Marketing Person Versus a Marketing Agency
How iOS14 Has Impacted Digital Marketing
It wasn’t that long ago that Facebook released the new technology that allowed marketers on Facebook to retarget website visitors and track website conversions. The development of pixels meant marketers had access to information that allowed retargeting of people who had shown interest so they could be reminded about available products. If you’ve been relying… Continue reading How iOS14 Has Impacted Digital Marketing
How to Prepare Your Email Marketing Strategy for Apple’s Mail Privacy Protection
Apple’s June 7th announcement on mail privacy protection is giving marketers a heads up that changes to the effectiveness of email marketing may be ahead. A “Mail Privacy Protection” tab is a new feature to be added within the mail app of iOS15 and iPadOS 15 as well as watchOS8 and macOS Monterey. It will… Continue reading How to Prepare Your Email Marketing Strategy for Apple’s Mail Privacy Protection
More Time for Third-Party Cookies
For years, marketers have been using third-party cookies to track visitors to their websites and gather data that is helpful in targeting advertising to the right people. Consumers have rising expectations of finding ways to protect their privacy. The Privacy Sandbox was created with the goal of enhancing privacy on the web while giving consumers… Continue reading More Time for Third-Party Cookies
