There are many aspects to an effective digital marketing strategy including managing your online reputation. It’s important to know what’s being said about your brand since people have the ability to express their opinions online at any time. To have a clear picture of how people talk about your company online, monitor and manage your… Continue reading Managing Your Online Reputation
Essential Digital Marketing Tactics
In today’s society, reliance on technology is continually growing. This means businesses must find digital marketing tactics that can effectively build online brand awareness and engagement with a target audience. When marketing a small business, it’s not always easy to know what the most important tactics are that need to be included in your digital… Continue reading Essential Digital Marketing Tactics
Crafting a Brand Strategy
Your brand is what sets you apart, but it goes beyond your slogan or the design and colors of your logo. It’s based on the competitive advantages of doing business with you. Spending time crafting a brand strategy can define and establish your market position. The more detail you put into your brand strategy, the… Continue reading Crafting a Brand Strategy
How Working with a Marketing Agency Can Benefit Your Business
In a perfect world, you could build a business, and customers would automatically come. While word of mouth is a great form of advertising, if you want to grow your business to its full potential, working with a marketing agency can make a big difference. There are several benefits to working with a marketing agency.… Continue reading How Working with a Marketing Agency Can Benefit Your Business
Should You Invest in Advertising in a Down Economy?
During a down economy, people tend to reduce spending and stockpile money and supplies. Consumers have a sense of panic, and marketers may think they should be cautious during uncertain times. While it may make sense to cut some expenses, a down economy is actually a good time to invest in marketing and advertising. The… Continue reading Should You Invest in Advertising in a Down Economy?
Questions to Ask Yourself Before Hiring a Marketing Agency
The right marketing agency can lift your business to the next level, but it’s not always easy to decide who to hire. You’re likely to hear plenty of claims from different firms, but what you’re looking for is a marketing agency that fits well with your business and understands your vision. Here are a few… Continue reading Questions to Ask Yourself Before Hiring a Marketing Agency
The “A” In Advertising Should Stand For Art
Art in advertising is a beautiful thing, as it provides brands with the chance to show why they are awesome and different from their competition. Yet too many brands neglect the artistic aspect of digital advertising. They become so focused on keywords and search engine rankings that they forget about the foundation of good advertising:… Continue reading The “A” In Advertising Should Stand For Art
3 Ways Black Friday Offers Organic Search Opportunities
It’s no secret that Black Friday is a huge opportunity for retailers everywhere, but that doesn’t mean meticulous data analysis isn’t necessary to ensure the desired results. Take a moment to learn three ways the famous (or infamous) shopping day provides organic search opportunities that result in increased brand awareness, more site traffic, and higher… Continue reading 3 Ways Black Friday Offers Organic Search Opportunities
The Importance of Loading Speed for Website Conversion Optimization
E-commerce companies recognize the importance of crafting attractive, easy-to-use websites. These feature-heavy sites, however, tend to take longer to load. Not only must Google and other browsers download your site’s code, they also have to absorb style sheets, images, and HTML. The end result is often a slow-loading website that affects both your position in… Continue reading The Importance of Loading Speed for Website Conversion Optimization
7 Problems with LinkedIn Ads
LinkedIn advertising brought in $181 million in revenue in the second quarter of 2016. That might sound impressive, but when you compare it to the advertising revenues of Google and Facebook in the same quarter—$19 billion and $6 billion, respectively—the LinkedIn number seems pretty paltry. LinkedIn provides advertisers with the possibility of reaching the platform’s… Continue reading 7 Problems with LinkedIn Ads
