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Should You Use AI Generated Content on Your Blog?

The rapid development of AI-generated tools has many marketers excited about the reduced amount of time needed for researching and writing online content. These tools can even provide insights into the behavior and search intent of a target audience. There’s no doubt that ChatGPT and other AI tools can be powerful and timesaving, but they… Continue reading Should You Use AI Generated Content on Your Blog?

How Different Types of Content Can Benefit Your Business

There are many different types of content that can be used to strengthen your connections with your customers and to reach new prospects. Not all forms of content have the same purpose, and making the most of your content marketing depends on understanding how different types of content can benefit your business. Blogging Blogging is… Continue reading How Different Types of Content Can Benefit Your Business

Should Threads Be Part of Your Marketing Strategy?

Meta’s Threads is a relatively new but rapidly growing social media platform. It was built by the Instagram team as an alternative to Twitter. If you’re wondering whether to include Threads in your marketing strategy, you’re not alone. Most marketers intend to try Threads but are concerned that it weakens the marketing potential of other… Continue reading Should Threads Be Part of Your Marketing Strategy?

Strategic Content Marketing for an Ideal User Experience

Content marketing is a key part of an effective digital marketing strategy and it’s used to establish credibility, grow brand awareness and generate leads. It’s also used to nurture existing relationships with customers. For a business to be noticed in a crowded marketplace, you need to produce relevant, personalized content and this content needs to… Continue reading Strategic Content Marketing for an Ideal User Experience

Converting Blog Traffic to Leads

Blogging is a great way to attract prospects. If you’re delivering quality content, you may be attracting steady traffic that includes people reading and commenting on your blog. Getting traffic is the first step in the conversion funnel. It helps you to generate leads, which is essential to business growth. To generate leads, your blog… Continue reading Converting Blog Traffic to Leads

Build Your Brand with TikTok for Business

When you think of building your brand on social media, TikTok may not be the first platform that comes to mind, but there are good reasons to include this platform in your social media marketing strategy. With users in 140 countries, it continues to grow at an astonishing rate, and it passed one billion, monthly… Continue reading Build Your Brand with TikTok for Business

What Are the Best Times to Engage on Social Media?

Social media marketing is a powerful way to find and engage with customers and prospects based on where they are already spending their time. Opportunities on social media are almost limitless for businesses, considering there are more than 4 billion users of different social media platforms and many people engage with more than one platform.… Continue reading What Are the Best Times to Engage on Social Media?

Tips for TikTok Videos

Social media marketing is a great way to raise brand awareness and attract new prospects. If you’ve been focused on Facebook, Instagram, and Twitter and haven’t spent much time promoting your brand on TikTok, you’re not alone. Many brands haven’t yet spent much time exploring TikTok, but it’s a fast-growing platform, so it’s a platform… Continue reading Tips for TikTok Videos

Handling Negative Facebook Comments

It’s not unusual for businesses to get negative Facebook comments, even if they provide outstanding service or products. Many people use Facebook as a place to vent and in many cases, what they really want is to be heard and acknowledged. Small businesses are sometimes tempted to delete their Facebook page rather than deal with… Continue reading Handling Negative Facebook Comments

The Changing Landscape of Advertising on TikTok

When it comes to social media apps, TikTok is one of the most popular among young people. This short-form video-sharing platform is a great place for marketers to get a handle on what’s trending among Gen Z and Millennials and also a great place to build brand awareness.  By tapping into your brand’s creative side,… Continue reading The Changing Landscape of Advertising on TikTok