The average consumer faces a deluge of content every day, so it’s no surprise that attention spans are getting shorter. Videos under ten minutes used to be considered short, but the trend in 2024 is to use much shorter videos as part of an effective digital marketing strategy. Short-form videos are those that are 60… Continue reading Using Short Form Video in 2024
Use Storytelling For Better Brand Results
Boring business jargon doesn’t have much impact when it comes to branding. A better approach that can be used to increase trust as well as your bottom-line results is storytelling. When people hear a story they can relate to, it builds connection and empathy, results that you won’t get with business-speak. Storytelling is an effective… Continue reading Use Storytelling For Better Brand Results
60-Minute Video Uploads on TikTok
One thing you can be sure of when it comes to social media marketing is that things are always changing. TikTok was originally thought of as a platform based on short content. When it launched, video content was limited to 15 seconds. That’s gradually gotten longer starting with increasing the length of videos to 60… Continue reading 60-Minute Video Uploads on TikTok
Do Longer Reels Help or Hurt Performance on Instagram?
If Instagram is part of your social media strategy but you’re not getting the results you’re hoping for, there are several things to consider. Some things are fairly obvious and tips you’ve probably heard before such as taking the time to thoroughly get to know your audience. This includes paying attention to when they’re most… Continue reading Do Longer Reels Help or Hurt Performance on Instagram?
Creating a Social Media Calendar for Your Content
Social media is an important part of any effective inbound marketing strategy, and planning ahead is the best way to leverage the power of social media. A good way to plan your content ahead of time is by creating a social media calendar by using a digital calendar, interactive dashboard or spreadsheet. Things to track… Continue reading Creating a Social Media Calendar for Your Content
Should You Use AI Generated Content on Your Blog?
The rapid development of AI-generated tools has many marketers excited about the reduced amount of time needed for researching and writing online content. These tools can even provide insights into the behavior and search intent of a target audience. There’s no doubt that ChatGPT and other AI tools can be powerful and timesaving, but they… Continue reading Should You Use AI Generated Content on Your Blog?
How Different Types of Content Can Benefit Your Business
There are many different types of content that can be used to strengthen your connections with your customers and to reach new prospects. Not all forms of content have the same purpose, and making the most of your content marketing depends on understanding how different types of content can benefit your business. Blogging Blogging is… Continue reading How Different Types of Content Can Benefit Your Business
Should Threads Be Part of Your Marketing Strategy?
Meta’s Threads is a relatively new but rapidly growing social media platform. It was built by the Instagram team as an alternative to Twitter. If you’re wondering whether to include Threads in your marketing strategy, you’re not alone. Most marketers intend to try Threads but are concerned that it weakens the marketing potential of other… Continue reading Should Threads Be Part of Your Marketing Strategy?
Strategic Content Marketing for an Ideal User Experience
Content marketing is a key part of an effective digital marketing strategy and it’s used to establish credibility, grow brand awareness and generate leads. It’s also used to nurture existing relationships with customers. For a business to be noticed in a crowded marketplace, you need to produce relevant, personalized content and this content needs to… Continue reading Strategic Content Marketing for an Ideal User Experience
Converting Blog Traffic to Leads
Blogging is a great way to attract prospects. If you’re delivering quality content, you may be attracting steady traffic that includes people reading and commenting on your blog. Getting traffic is the first step in the conversion funnel. It helps you to generate leads, which is essential to business growth. To generate leads, your blog… Continue reading Converting Blog Traffic to Leads
