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Social Media Platforms and External Links

Social media marketing can be an effective way to increase brand awareness. When you invest time on social media, you’re probably hoping to drive traffic to your site. It’s becoming increasingly common for social media platforms to penalize links in posts to try to prevent users to clicking away from their platform and going to… Continue reading Social Media Platforms and External Links

In-Platform Vs. Website Leads

Lead generation is an important part of any online marketing strategy. To create an effective marketing strategy, marketers need to understand the advantages and disadvantages of website leads versus in-platform leads and decide which makes more sense to prioritize. In-Platform Leads In-platform leads provide an opportunity for businesses to generate leads on social platforms such… Continue reading In-Platform Vs. Website Leads

What Are Advantage+ Shopping Campaigns?

Digital advertising is constantly changing and evolving. To help marketers stay ahead of changing trends, Meta has introduced Advantage + Shopping Campaigns (ASC). These automated campaigns were designed for both ecommerce and direct-to-consumer advertising, offering a simplified approach to running ads on Meta platforms such as Facebook and Instagram. Campaigns are optimized for better efficiency… Continue reading What Are Advantage+ Shopping Campaigns?

Creating Effective Content for Social Media

Creating content for social media is a great way to increase brand awareness and drive traffic to your site. Many business owners struggle with exactly what type of content they should be publishing or how to design an effective social media strategy. There are several different aspects to effective posts. Compelling images, GIFs, and video… Continue reading Creating Effective Content for Social Media

Generating Reach on Threads With Questions

Threads is a rapidly growing Meta-owned platform that provides an alternative to Twitter/X. Many online users who have become turned off to Twitter are drawn to Threads since it’s a similarly text-heavy and fast-paced platform. With so many social media platforms to choose from, marketers may be reluctant to invest time and effort into one… Continue reading Generating Reach on Threads With Questions

Using Short Form Video in 2024

The average consumer faces a deluge of content every day, so it’s no surprise that attention spans are getting shorter. Videos under ten minutes used to be considered short, but the trend in 2024 is to use much shorter videos as part of an effective digital marketing strategy. Short-form videos are those that are 60… Continue reading Using Short Form Video in 2024

Creating an Effective Marketing Plan

If your company isn’t already creating an annual marketing plan or if your current marketing plan hasn’t been effective, it’s time to work on creating an effective marketing plan. A marketing plan outlines an organization’s business goals, strategies, and budget. A comprehensive marketing plan creates a roadmap for the coming year, whether your target audience… Continue reading Creating an Effective Marketing Plan

Do Longer Reels Help or Hurt Performance on Instagram?

If Instagram is part of your social media strategy but you’re not getting the results you’re hoping for, there are several things to consider. Some things are fairly obvious and tips you’ve probably heard before such as taking the time to thoroughly get to know your audience. This includes paying attention to when they’re most… Continue reading Do Longer Reels Help or Hurt Performance on Instagram?

Creating a Social Media Calendar for Your Content

Social media is an important part of any effective inbound marketing strategy, and planning ahead is the best way to leverage the power of social media. A good way to plan your content ahead of time is by creating a social media calendar by using a digital calendar, interactive dashboard or spreadsheet. Things to track… Continue reading Creating a Social Media Calendar for Your Content