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Category: Facebook

Facebook Algorithm 2023

With over 2.7 billion users, Facebook offers a great opportunity to get your content in front of your target audience. The problem marketers face is how to make sure their posts don’t get completely overlooked. The secret behind why some posts have plenty of engagement and go viral while others don’t is in Facebook’s algorithm… Continue reading Facebook Algorithm 2023

Planning Your Social Media Strategy

In a digital world, it’s imperative to have a strong web presence, which includes being active on social media. If you don’t take any action at all on one or more social media platforms, you and your business might as well be invisible. If you haven’t been part of the conversation on social media, it’s… Continue reading Planning Your Social Media Strategy

Optimizing Social Media Platforms for Best Results

Creating a successful social media marketing campaign depends on catching the right people’s attention on the right platform at the right time. There’s a lot to think about if you want to get effective results including messaging, imagery, and tone. So, what does it take to create great content for any social media platform? Create… Continue reading Optimizing Social Media Platforms for Best Results

What Marketers Need to Know About Social Media Algorithms

Social media has become a way of life for millions of people around the world. Facebook and YouTube are each less than two decades old but are among the most visited sites online. The biggest platforms gain new users today, but there are newer platforms such as TikTok and Twitch that are also gaining new… Continue reading What Marketers Need to Know About Social Media Algorithms

Trends in Social Media Marketing for 2022

For most people, social media is a part of daily life. The number of people on social media continues to grow, along with the amount of time people are spending on social media. If social media marketing is a big part of your overall marketing strategy, it’s important to keep your eye on trends. Here… Continue reading Trends in Social Media Marketing for 2022

Why It Makes More Sense to Market on LinkedIn Over Instagram or Facebook

LinkedIn has long been a platform for professionals to engage with each other and a place for job hunters to find work. If you’re spending a lot of time browsing Instagram and Facebook looking for leads but not doing anything on LinkedIn, it may be time for a change in strategy. The pandemic has led… Continue reading Why It Makes More Sense to Market on LinkedIn Over Instagram or Facebook

How iOS14 Has Impacted Digital Marketing

It wasn’t that long ago that Facebook released the new technology that allowed marketers on Facebook to retarget website visitors and track website conversions. The development of pixels meant marketers had access to information that allowed retargeting of people who had shown interest so they could be reminded about available products. If you’ve been relying… Continue reading How iOS14 Has Impacted Digital Marketing

Reasons Small Businesses Should Hire a Marketing Agency

Many small businesses struggle with whether to do their own marketing or hire outside help. While you understand that marketing is needed if you want to attract customers, you may not fully grasp what’s involved in creating and following a strategic marketing plan. A marketing agency can help you create a marketing plan that generates… Continue reading Reasons Small Businesses Should Hire a Marketing Agency

Soft Metrics for Facebook Ad Optimization

Facebook ads give you a way to reach a wide audience and boost traffic to your website. To get the results you’re looking for, you need to continually optimize your ads. If you’re relying solely on Facebook’s reported data, you shouldn’t be because it’s not completely accurate and some of it is delayed. If this… Continue reading Soft Metrics for Facebook Ad Optimization

Should You Hire a Digital Agency or an In-House Marketing Team?

If you don’t market your business, customers may not find you and may not be able to buy your product or service. To be competitive and build strong customer relationships, businesses can benefit from the help of expert marketers. Once you recognize that your business will benefit from marketing help, the next question is whether… Continue reading Should You Hire a Digital Agency or an In-House Marketing Team?

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