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Creating an Effective Marketing Plan

If your company isn’t already creating an annual marketing plan or if your current marketing plan...

Do Longer Reels Help or Hurt Performance on Instagram?

If Instagram is part of your social media strategy but you’re not getting the results you’re hoping...

Creating an Exceptional Marketing Plan

An important part of successful marketing is to create a marketing plan each year. An exceptional...

Marketing On TikTok With Ads and Content Creation

Since starting as an app used mainly for lip-syncing in 2016, TikTok has experienced explosive...

Using LinkedIn for Lead Generation

Whether your business is large or small, LinkedIn is a powerful platform for generating leads.  It’s...

Creating a Social Media Calendar for Your Content

Social media is an important part of any effective inbound marketing strategy, and planning ahead is...

How to Find High Potential Keywords

If you’re hoping to bring relevant traffic to your website to help increase your revenue, you need...

Audience Engagement Without Third Party Cookies

Consumers typically do research online to make discoveries and purchases, and they’ve come to expect...

New TikTok Search Ad Functionality

TikTok recently announced that they have enabled a new feature on TikTok Ads Manager known as Search...

Search Themes in Performance Max

Performance Max uses the power of AI to access all your goal inventory to form a single campaign. It...

Managing Your Online Reputation

There are many aspects to an effective digital marketing strategy including managing your online...

Should You Use AI Generated Content on Your Blog?

The rapid development of AI-generated tools has many marketers excited about the reduced amount of...

Getting Better Results from LinkedIn

LinkedIn is a platform that’s primarily business focused. Over a billion people use this platform to...

Boosting Your Impression Share

Are you paying attention to the impression share of your online ads? Whenever your ad is displayed...

Using Google Discovery to Improve YouTube Ad Campaign Results

Do you focus exclusively on video campaigns when planning YouTube advertising for your business?...

Essential Digital Marketing Tactics

In today’s society, reliance on technology is continually growing. This means businesses must find...

Boosting Engagement with Updates to Instagram Reels

Boosting engagement with your target audience is an important way to build your business. A good way...

Optimizing Your Digital Marketing Budget

Regardless of who’s in your target audience, there’s a good chance that they’re spending more and...

New AI Experiences in Meta

Generative technology is enabling new forms of expression and connection and many companies are...

Steps Involved in a PPC Competitive Analysis

Pay-per-click (PPC) marketing can be extremely profitable when done right. It’s a great way to drive...

Optimizing Your Website for Voice Search in 2024

More and more internet users are using voice search as a way to find what they’re looking for...