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Pay-per-click (PPC) advertising is one of the most effective ways to promote your business online...
When you run a Google Ads campaign, you’re hoping for a specific result such as signing up for an...
If your business is continually getting calls, emails, and direct messages asking the same...
As of July 1, 2023, Google Universal Analytics (UA) will no longer track website traffic. UA is the...
With over 2.7 billion users, Facebook offers a great opportunity to get your content in front of...
If there’s one thing that’s certain in the world of SEO and digital marketing, it’s that things are...
Every year more and more people use online searches to identify companies and service providers that...
At some point, every business experiences some sort of epic fail. Whether you sent an email to the...
Content marketing is a key part of an effective digital marketing strategy and it’s used to...
Providing quality content geared to searcher intent is an important factor in ranking well in search...
Accessibility is something most people don’t think about until they are experiencing challenges...
Success in PPC advertising depends on delivering the right message at the right time to the right...
Search engines are continuing to evolve and become more sophisticated about understanding language...
If you’re an SEO professional, the concept of E-A-T isn’t new to you. E-A-T was introduced by Google...
Blogging is a great way to attract prospects. If you’re delivering quality content, you may be...
Quality content is an important part of attaining success in SEO, but it’s not the only thing you...
When you think of building your brand on social media, TikTok may not be the first platform that...
Social media marketing is a powerful way to find and engage with customers and prospects based on...
Here’s a pop quiz for you. If your reports show that there’s been a ten percent growth in revenue...
When you compare social media trends with related search terms on Google Trends, it’s clear that...
When people do a search on Google for a keyword, most of them click on the top-ranked site listed on...
