Talk to us

Essential Digital Marketing Tactics

In today’s society, reliance on technology is continually growing. This means businesses must find digital marketing tactics that can effectively build online brand awareness and engagement with a target audience. When marketing a small business, it’s not always easy to know what the most important tactics are that need to be included in your digital… Continue reading Essential Digital Marketing Tactics

The Power of “Near Me” Search

Searching online using Google to find businesses has become a way of life. While at one time people turned to the Yellow Pages to find businesses that were near their location, that approach was quickly replaced with Google. Today nine out of every 10 consumers search online for local businesses. Zip codes used to be… Continue reading The Power of “Near Me” Search

SEO Challenges and Changes in 2023

If there’s one thing that’s certain in the world of SEO and digital marketing, it’s that things are always changing. To have the best possible rankings and visibility, it’s important to stay on top of what’s changing and what’s working. Some of the most important challenges and changes in 2023 include Google updates, data privacy… Continue reading SEO Challenges and Changes in 2023

What Are the Biggest SEO Trends in 2023?

Every year more and more people use online searches to identify companies and service providers that they want to do business with. If your website or blog isn’t ranking well, you’re getting lost in the shuffle. To leverage the power of search engine marketing, it’s imperative that you stay on top of SEO trends as… Continue reading What Are the Biggest SEO Trends in 2023?

Using Entities and Relationships for Better SEO Results

Search engines are continuing to evolve and become more sophisticated about understanding language as a way to recognize search intent and provide better results to searchers. To keep up with this evolution, it’s time for a semantic approach to content. Entities with the strongest relationships to queries must be included in the content for best… Continue reading Using Entities and Relationships for Better SEO Results

Social Media Trends and SEO

When you compare social media trends with related search terms on Google Trends, it’s clear that there’s a correlation between the two. When trends go viral, search engine results for topics related to current trends on social media typically increase. If your digital marketing strategy doesn’t include taking advantage of social media trends to grow… Continue reading Social Media Trends and SEO

What’s Important in SEO in 2022?

Digital marketing is continually evolving, and that’s especially true of SEO. If you’re wondering what to prioritize in SEO this year, here are some of the most talked-about things in the world of SEO in 2022. A/B Testing Testing your marketing tactics continues to be imperative for SEO success. You can’t just decide to post… Continue reading What’s Important in SEO in 2022?

Checking Technical SEO on Your Website

There are many aspects to successful search engine optimization, including on-page SEO, off-page SEO, and the quality of your web copy. The one thing that may be overlooked is technical SEO. Even with captivating content, your traffic and ranking won’t be as good as they could be if you have unresolved technical issues. In a… Continue reading Checking Technical SEO on Your Website