Softline Solutions may gather aggregate information, which refers to information your computer automatically provides to us and that cannot be tied back to you as a specific individual. Examples include referral data (the websites you visited just before and just after our site), the pages viewed, time spent at our website, and Internet Protocol (IP) addresses. An IP address is a number that is automatically assigned to your computer whenever you access the Internet. For example, when you request a page from one of our sites, our servers log your IP address to create aggregate reports on user demographics and traffic patterns and for purposes of system administration. Softline Solutions may share non-personally identifying information in the aggregate with third parties, such as the media, industry observers, customers, potential customers or partners.
Log Files and IP Addresses
Every time you access our site or use our services, such as by requesting or downloading a file from the website, Softline Solutions may store data about these events and your IP address and host name in a log file. We may use this information to analyze trends, administer the website, track users’ movements, and gather broad demographic information for aggregate use or for other business purposes. When you access or leave the site by clicking on a hyperlink, we receive the URL from the site from which you last visited or the one to which you’re directed. We may receive the IP address of your computer or proxy server used to access the site, your operating system, the type of browser you used, and the type of device and/or operating system you use, your mobile device carrier or your ISP. We also may receive location data passed to us from third-party services or GPS-enabled devices that you have set up in order to customize your experience based on location information.
The site also may use web beacons and other technologies, such as pixels and ad tags, to collect non-personal information about your use of our site and the sites of selected partners, affiliates, sponsors or resellers, your use of special promotions or newsletters, and other activities. The information collected by web beacons allows us to statistically monitor how many people are using our site and the sites of selected partners, affiliates, sponsors or resellers; how many people open our emails; and for what purposes these actions are being taken. We do not share personally identifiable information obtained from web beacons with any third-party advertisers, but we may show you sponsored content from our members and affiliates. Our web beacons are not used to track your activity outside of our website or those of our sponsors. Our website may link non-personal information from web beacons to personally identifiable information without your permission.
The site may allow for the use of clickstream data collection. Clickstream analysis is the process of collecting, analyzing, and reporting aggregate data about which pages visitors visit in what order based on mouse clicks each user makes. Clickstream analysis is useful for web activity analysis and other functions that help us to understand how you use our site. We may sell users’ clickstream data to third parties for marketing purposes.
As new technologies emerge, Softline Solutions may be able to improve our services or provide you with new ones, which means that Softline Solutions may create new ways to collect information on the site and our services. If we offer a new service or new features to our existing site, for example, these changes may result in our collecting new information in order to improve your user experience.
When you use a location-enabled device, we may collect and process information about your actual location, like GPS signals sent by a mobile device. We also may use various locations to determine location, such as sensor data from your device that may, for example, provide information on nearby Wi-Fi access points and cell towers.
Personal information is information that is associated with your name or personal identity. Softline Solutions uses personal information to better understand your needs and interests and to provide you with better service. On some of our web pages, you may be able to request information, subscribe to mailing lists, participate in online discussions, collaborate on documents, provide feedback, submit information into registries, register for events, or apply for membership. The types of personal information you provide to us on these pages may include name, address, phone number, e-mail address, user IDs, passwords, credit card or billing information, product serial numbers and control codes, and account numbers. Softline Solutions may use personal information to provide services that support the activities of our members and their collaboration on our projects. When accessing our registered and premium content-only web pages, your personal user information may be tracked by Softline Solutions in order to ensure authorized access.
On some pages of the site or the services, you may be able to request information, subscribe to mailing lists, participate in online discussions, collaborate on documents, provide feedback, submit information into registries, or register for events. The types of personal information you provide to us on these pages may include name, address, phone number, e-mail address, user IDs, passwords, billing information, or credit card information.
Our order forms securely collect visitor’s contact information and financial information (like your credit card number and other billing information). Contact information on the order form is used for order fulfillment and may be shared with our partners or resellers if that is necessary to fulfill your request. During the purchasing process, you may be given the opportunity to sign up for future e-mailings regarding our products, services, and promotions. You may also be given the option of registering a profile with Softline Solutions which would store your name, purchase history, and billing information to make it easier for you to shop and purchase products/services from us in the future. You may opt out of this feature at any time by changing/canceling your profile online.
Account Profile Information
Once you’ve created an account, you may choose to provide additional information on your user profile, such as descriptions of your job title, professional experience, your educational background, professional affiliations and memberships, and technical skills. This information that you voluntarily provide may be seen by other users.