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Fitness Services

Within miles of your club, there are thousands of people looking to…

We Know Fitness Marketing

We understand that while you’re busy taking care of your current members, managing staff, and running your club, you don’t have the time or expertise to come up with new gym membership marketing ideas. You need the guidance of a full-service fitness and gym marketing agency to help you discover the best offers, tactics, and targeting for your unique health club.

That’s where Softline comes in.

Softline specializes in gym direct mail, digital marketing, online advertising, and social media advertising that generates new members. Since 2008, we’ve helped over 2,500 health clubs, gyms and fitness studios find over 2 million new members. We walk you through the steps to create and deliver an awesome marketing campaign that catches the attention of your future members where they live, work, and play.

Whether you own a big box gym, full-service health club, boutique studio, or more, we have the marketing expertise to help you get more members.

Let us do the heavy lifting for you. Contact us today for a Free Marketing Assessment for your gym.

Our Promise to You: More Customers. Period.


Clubs & Studios Served


Campaigns Created and Implemented


New Members Found

Our Process

We use a proven, four-step process that includes top strategies and performance tracking so you get the most out of your campaigns.

If you succeed that means we succeed and we take pride in that. We combine our extensive marketing knowledge with industry-specific expertise to bring more customers to your doors.

Marketing campaigns for businesses of all types.


Campaigns Launched


Years of Experience


Google Certified

1.2 Million

Ad Impressions

Ready to launch your next profitable marketing campaign?

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