There are many aspects to an effective digital marketing strategy including managing your online reputation. It’s important to know what’s being said about your brand since people have the ability to express their opinions online at any time. To have a clear picture of how people talk about your company online, monitor and manage your… Continue reading Managing Your Online Reputation
Getting Better Results from LinkedIn
LinkedIn is a platform that’s primarily business focused. Over a billion people use this platform to network, find jobs, make sales or strengthen professional relationships. Businesses can leverage LinkedIn to build awareness of their brand. While most social media platforms reach a peak and then stop growing, LinkedIn continues to grow. This makes it an… Continue reading Getting Better Results from LinkedIn
Using Google Discovery to Improve YouTube Ad Campaign Results
Do you focus exclusively on video campaigns when planning YouTube advertising for your business? Video ad campaigns are more powerful than ever and Google Ads support video campaigns at each stage of the funnel. Google Ads Display and Discovery Ads are both image-based formats. If you’ve been overlooking Google Discovery, you may be missing opportunities… Continue reading Using Google Discovery to Improve YouTube Ad Campaign Results
Essential Digital Marketing Tactics
In today’s society, reliance on technology is continually growing. This means businesses must find digital marketing tactics that can effectively build online brand awareness and engagement with a target audience. When marketing a small business, it’s not always easy to know what the most important tactics are that need to be included in your digital… Continue reading Essential Digital Marketing Tactics
Boosting Engagement with Updates to Instagram Reels
Boosting engagement with your target audience is an important way to build your business. A good way to get people more engaged is by creating short-form video clips for Instagram Reels. Recent updates to Instagram Reels may make it easier for you to thrive on this platform while you focus on increasing your reach and… Continue reading Boosting Engagement with Updates to Instagram Reels
Optimizing Your Digital Marketing Budget
Regardless of who’s in your target audience, there’s a good chance that they’re spending more and more time online, whether your audience is browsing, shopping, or making connections. Therefore it makes sense to designate more of your overall marketing budget to digital marketing each year. The size of your budget and the amount you have… Continue reading Optimizing Your Digital Marketing Budget
New AI Experiences in Meta
Generative technology is enabling new forms of expression and connection and many companies are starting to use AI in their digital marketing. Meta has announced that they are integrating generative AI into Instagram and Facebook, Meta’s flagship platforms. At its annual Connect conference, Meta revealed that they’re embarking on a groundbreaking journey with several new… Continue reading New AI Experiences in Meta
Steps Involved in a PPC Competitive Analysis
Pay-per-click (PPC) marketing can be extremely profitable when done right. It’s a great way to drive traffic, generate leads and boost brand awareness. A key part of succeeding with this method involves understanding the tactics being used by your competition. Doing a thorough PPC competitive analysis is a good way to determine where they’re getting… Continue reading Steps Involved in a PPC Competitive Analysis
Optimizing Your Website for Voice Search in 2024
More and more internet users are using voice search as a way to find what they’re looking for. Devices such as smartphones, smart TVs and smart speakers are everywhere, and many people find it faster and more convenient to search using a voice assistant such as Siri, Alexa or Cortana than to type words into… Continue reading Optimizing Your Website for Voice Search in 2024
How Different Types of Content Can Benefit Your Business
There are many different types of content that can be used to strengthen your connections with your customers and to reach new prospects. Not all forms of content have the same purpose, and making the most of your content marketing depends on understanding how different types of content can benefit your business. Blogging Blogging is… Continue reading How Different Types of Content Can Benefit Your Business
