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Soft Metrics for Facebook Ad Optimization

Facebook ads give you a way to reach a wide audience and boost traffic to your website. To get the...

Should You Hire a Digital Agency or an In-House Marketing Team?

If you don’t market your business, customers may not find you and may not be able to buy your...

How to Prepare Your Email Marketing Strategy for Apple’s Mail Privacy Protection

Apple’s June 7th announcement on mail privacy protection is giving marketers a heads up that changes...

More Time for Third-Party Cookies

For years, marketers have been using third-party cookies to track visitors to their websites and...

TikTok Ads for E-Commerce: Best Practices

Are you considering running a TikTok ads campaign for your e-commerce business? TikTok is one of the...

Why Corporate Brands Should Partner with Softline Solutions

We Know the Complexities of Building Brands Whether your company is just getting started building a...

Improving PPC Advertising with Google Smart Bidding

PPC advertising can be a very effective way to build your brand, but it can also be a tricky tool to...

How Small Businesses Can Benefit from Outsourcing

When you are running a small business, at some point you realize that you just can’t do it all. You...

Why Work with Softline Solutions on Google Ads

When you’re considering paid search marketing, Google Ads is probably the first thing that comes to...

Explore the Launch of LinkedIn Marketing Labs

If you’re like many other marketers, when you think of advertising on social media, you probably...

5 Signs It’s Time to Outsource Your Marketing

You and your team know your company better than anyone, but does that mean you should take care of...

Expand Your Audience with Pinterest Collections Ads

When you think of social media advertising, the first things you probably think of are Facebook and...

Targeted Solutions for Paid Social

Paid social offers many opportunities to get your brand in front of new prospects and to strengthen...

Bringing Your Brand to Life with Organic Social Media Marketing

Marketing on social media is a powerful way to connect with your audience, but an impersonal...

Slowing Google Clicks and Increasing CPC as America Reopens

The stay-at-home orders during the pandemic triggered dramatically increased online searches and...

Drive More Leads Using Google Lead Form Extensions

No matter what kind of business you have, there’s a good chance you need to generate more leads. A...