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Getting Started with Instagram Explore Ads

People go to Instagram’s Explore page when they’re looking to discover something new. They’re...

How Working with a Marketing Agency Can Benefit Your Business

In a perfect world, you could build a business, and customers would automatically come. While word...

Should I Still Use Hashtags on My Instagram Account?

Hashtags on Instagram are still an effective way to get your posts found on Instagram. A hashtag is...

Should You Invest in Advertising in a Down Economy?

During a down economy, people tend to reduce spending and stockpile money and supplies. Consumers...

Why Local Brands Should Partner with Softline Solutions

Targeted local marketing strategies can help bring in new business from prospects who are in your...

YouTube Advertising Basics

Running a series of YouTube ads is a way to get your message in front of a large number of people in...

Why Franchise Brands Should Partner with Softline Solutions

If your business is a franchise, you can trust Softline Solutions to help you build your brand. We...

Use Google Analytics to Calculate SEO ROI

The tactics you’re using for SEO aren’t useful if you can’t measure them. To tweak and optimize your...

Questions to Ask Yourself Before Hiring a Marketing Agency

The right marketing agency can lift your business to the next level, but it’s not always easy to...

Are People Spending More Time Watching Videos on TikTok Than YouTube?

Consumers are spending more and more time streaming on social apps. As of June 2021, the amount of...

Getting Better Results from Ad Creation Since iOS14 Update

In January 2021, the iOS14 update was officially launched. This update gives users the ability to...

Account Based Marketing: The Key to More Qualified B2B Leads

If you’re spending a lot of time trying to sell to unqualified leads, it may be time to implement...

Hiring a Marketing Person Versus a Marketing Agency

As the owner of a small or medium business, you probably consider your company a labor of love. That...

SEO Basics for Beginners

Search engine optimization (SEO) is vital to the success of businesses both large and small. It’s a...

Things to Consider Before Hiring a Marketing Firm

Thinking about outsourcing your marketing? It’s a decision that makes sense for many businesses...

How iOS14 Has Impacted Digital Marketing

It wasn’t that long ago that Facebook released the new technology that allowed marketers on Facebook...