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Preparing for the Sunset of Google’s Expanded Text Ads

Google has announced that as of June 30, 2022, marketers aren’t going to have the ability to create...

Why Link Google Ads Account to Search Console

Organic and paid search marketing are separate marketing strategies that work best when used...

Increase Your Reach on Instagram with the Right Hashtags

Social media hashtags originated on Twitter but are widely used on other social media platforms...

Trends in Social Media Marketing for 2022

For most people, social media is a part of daily life. The number of people on social media...

Content Marketing on LinkedIn with Long-Form Articles for Pages

LinkedIn has a new feature for Company Pages that may be beneficial for marketers trying to grow...

AdSense is Moving to a First Price Auction Model

Google has announced that it’s moving AdSense from a second-price auction model to a first-price...

Trends Gaining Momentum on Pinterest

Pinterest recently shared an overview of key trends that are gaining momentum on their platform...

Why It Makes More Sense to Market on LinkedIn Over Instagram or Facebook

LinkedIn has long been a platform for professionals to engage with each other and a place for job...

Facebook Ads for B2C Lead Generation

With a reach of over 2.8 billion users, Facebook has become an essential tool for reaching new...

Getting Started with Instagram Explore Ads

People go to Instagram’s Explore page when they’re looking to discover something new. They’re...

How Working with a Marketing Agency Can Benefit Your Business

In a perfect world, you could build a business, and customers would automatically come. While word...

Should I Still Use Hashtags on My Instagram Account?

Hashtags on Instagram are still an effective way to get your posts found on Instagram. A hashtag is...

Should You Invest in Advertising in a Down Economy?

During a down economy, people tend to reduce spending and stockpile money and supplies. Consumers...

Why Local Brands Should Partner with Softline Solutions

Targeted local marketing strategies can help bring in new business from prospects who are in your...

YouTube Advertising Basics

Running a series of YouTube ads is a way to get your message in front of a large number of people in...

Why Franchise Brands Should Partner with Softline Solutions

If your business is a franchise, you can trust Softline Solutions to help you build your brand. We...