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Is Your SEO Strategy Google Algorithm Resistant?

Search engine optimization (SEO) is complex and is made more complex with frequent changes to search...

What is Lead Scoring?

There are many ways to generate leads, but only a small percentage of leads become customers. How do...

What You Need to Know About UX

If you want to keep bounce rates low and conversion rates high, it’s important to elevate your...

Improving Email Click-Through Rates

Over 4 billion people use email daily and that number keeps climbing. Email marketing is an...

Planning a Paid Media Strategy and Budget

There are many marketing options that can help you grow your business, and it’s a good idea to...

Is Blogging Still Important in Your Digital Marketing Strategy?

There are many possible approaches to a digital marketing strategy and you may wonder whether...

Can Hashtags Be Used on LinkedIn?

LinkedIn hasn’t always allowed the use of hashtags, and clickable hashtags weren’t allowed on this...

Defining Your Brand Purpose Attributes

The essence of your company revolves around characteristics your company already has. The qualities...

Preparing for the Sunset of Google’s Expanded Text Ads

Google has announced that as of June 30, 2022, marketers aren’t going to have the ability to create...

Why Link Google Ads Account to Search Console

Organic and paid search marketing are separate marketing strategies that work best when used...

Increase Your Reach on Instagram with the Right Hashtags

Social media hashtags originated on Twitter but are widely used on other social media platforms...

Trends in Social Media Marketing for 2022

For most people, social media is a part of daily life. The number of people on social media...

Content Marketing on LinkedIn with Long-Form Articles for Pages

LinkedIn has a new feature for Company Pages that may be beneficial for marketers trying to grow...

AdSense is Moving to a First Price Auction Model

Google has announced that it’s moving AdSense from a second-price auction model to a first-price...

Trends Gaining Momentum on Pinterest

Pinterest recently shared an overview of key trends that are gaining momentum on their platform...

Why It Makes More Sense to Market on LinkedIn Over Instagram or Facebook

LinkedIn has long been a platform for professionals to engage with each other and a place for job...