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Improve PPC Campaigns by Building an Audience Framework

Success in PPC advertising depends on delivering the right message at the right time to the right...

Using Entities and Relationships for Better SEO Results

Search engines are continuing to evolve and become more sophisticated about understanding language...

Better SEO Results with E-A-T Auditing

If you’re an SEO professional, the concept of E-A-T isn’t new to you. E-A-T was introduced by Google...

Converting Blog Traffic to Leads

Blogging is a great way to attract prospects. If you’re delivering quality content, you may be...

Checking Technical SEO on Your Website

Quality content is an important part of attaining success in SEO, but it’s not the only thing you...

Build Your Brand with TikTok for Business

When you think of building your brand on social media, TikTok may not be the first platform that...

What Are the Best Times to Engage on Social Media?

Social media marketing is a powerful way to find and engage with customers and prospects based on...

Are You Making the Most of Your Reporting and Analytics?

Here’s a pop quiz for you. If your reports show that there’s been a ten percent growth in revenue...

Social Media Trends and SEO

When you compare social media trends with related search terms on Google Trends, it’s clear that...

Get More Traffic with These Google Ranking Factors

When people do a search on Google for a keyword, most of them click on the top-ranked site listed on...

Tips for Shifting to Google Responsive Search Ads

Responsive Search Ads (RSAs) are now the dominant ad format in Google Ad accounts. Starting June 30...

Tips for TikTok Videos

Social media marketing is a great way to raise brand awareness and attract new prospects. If you’ve...

Twitter Shops in Beta Testing for E-commerce Businesses

E-commerce efforts on Twitter are expanding for select merchants through a feature known as Twitter...

Handling Negative Facebook Comments

It’s not unusual for businesses to get negative Facebook comments, even if they provide outstanding...

Defining Your Brand Voice

An important part of building your online presence is defining your brand voice. Your brand may be...

The Changing Landscape of Advertising on TikTok

When it comes to social media apps, TikTok is one of the most popular among young people. This...

Sharing Pinterest Idea Pins

Pinterest is a social media platform where users explore and share visual content that they find...

Instagram Video Types

Video is a powerful way to reach your audience on many social media platforms including Instagram...

Use Evergreen Content in Your Year-Round Content Marketing

The goal of an effective online marketing strategy is to reach the right people at the right time...

Reaching Users in the New Instagram Feed

The one thing you can count on in the world of social media marketing is constant change. Instagram...

Crafting a Brand Strategy

Your brand is what sets you apart, but it goes beyond your slogan or the design and colors of your...