If you’re hoping to bring relevant traffic to your website to help increase your revenue, you need to be able to find high-potential keywords. SEO tools have their place, but their focus is on search volume and intent rather than focusing on revenue. How do you find keywords that are likely to lead to conversions?… Continue reading How to Find High Potential Keywords
Audience Engagement Without Third Party Cookies
Consumers typically do research online to make discoveries and purchases, and they’ve come to expect relevant and engaging experiences while they search. Even though most prefer a personalized shopping experience, consumers have concerns about privacy and about being tracked wherever they go on the internet. There’s no doubt that Chrome’s plan to disable third party… Continue reading Audience Engagement Without Third Party Cookies
Search Themes in Performance Max
Performance Max uses the power of AI to access all your goal inventory to form a single campaign. It can work with your keyword based search campaigns to improve your conversions, optimizing performance in real time using Smart Bidding. Google AI is used across creatives, budget optimization, bidding and more, empowered by your specific advertising… Continue reading Search Themes in Performance Max
Using Google Discovery to Improve YouTube Ad Campaign Results
Do you focus exclusively on video campaigns when planning YouTube advertising for your business? Video ad campaigns are more powerful than ever and Google Ads support video campaigns at each stage of the funnel. Google Ads Display and Discovery Ads are both image-based formats. If you’ve been overlooking Google Discovery, you may be missing opportunities… Continue reading Using Google Discovery to Improve YouTube Ad Campaign Results
Reasons Google Ads May Not Be Converting
When you run a Google Ads campaign, you’re hoping for a specific result such as signing up for an email list or purchasing a product. When your ads aren’t converting, you’re not getting the results you know you could be getting. It’s time to pinpoint the source of the problem and make the changes needed… Continue reading Reasons Google Ads May Not Be Converting
Get More Traffic with These Google Ranking Factors
When people do a search on Google for a keyword, most of them click on the top-ranked site listed on the search engine results page. The first five listings get the bulk of traffic based on SEO, while sites that are lower than that don’t get as much traffic. Google’s algorithm takes certain factors into… Continue reading Get More Traffic with These Google Ranking Factors
Tips for Shifting to Google Responsive Search Ads
Responsive Search Ads (RSAs) are now the dominant ad format in Google Ad accounts. Starting June 30, Expanded Text Ads (ETAs) can’t be added or edited. Those already existing can continue to work alongside RSAs and you’ll still be able to see reports on their performance, but you’ll only be able to resume, remove or… Continue reading Tips for Shifting to Google Responsive Search Ads
Becoming More Visible with Your Google Business Profile
If you’re trying to attract a local clientele, you need to focus on becoming more visible to the right people in local search listings. Optimizing your Google Business Profile (GBP) can help make this happen and can help you to convert searchers looking for a local business in your industry into paying customers. Request Reviews… Continue reading Becoming More Visible with Your Google Business Profile
Preparing for the Sunset of Google’s Expanded Text Ads
Google has announced that as of June 30, 2022, marketers aren’t going to have the ability to create new expanded text ads (ETAs) or edit existing expanded text ads. You’ll still be able to stop and start the ETAs you have or remove them, and you’ll still see performance reports. But there’s an ongoing push… Continue reading Preparing for the Sunset of Google’s Expanded Text Ads
Why Link Google Ads Account to Search Console
Organic and paid search marketing are separate marketing strategies that work best when used together. Linking a Google Ads account to Search Console gives you a more complete picture of keywords and the value of paid versus organic terms. In a nutshell, it puts more useful data at your fingertips. This information can be very… Continue reading Why Link Google Ads Account to Search Console
