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Key Trends in PPC in 2023

Pay-per-click (PPC) advertising is one of the most effective ways to promote your business online. Successful marketers can attain a return on investment (ROI) of 200 percent or $2 for every dollar spent when ads are effectively optimized. Are your PPC campaigns optimized as well as they could be? Trends in Search Advertising Most industries… Continue reading Key Trends in PPC in 2023

Improve PPC Campaigns by Building an Audience Framework

Success in PPC advertising depends on delivering the right message at the right time to the right people. The members of your target audience are subjected to thousands of ads every day from different brands trying to get their attention. To break through the noise, defining the audience has to be at the core of… Continue reading Improve PPC Campaigns by Building an Audience Framework

Get More Traffic with These Google Ranking Factors

When people do a search on Google for a keyword, most of them click on the top-ranked site listed on the search engine results page. The first five listings get the bulk of traffic based on SEO, while sites that are lower than that don’t get as much traffic. Google’s algorithm takes certain factors into… Continue reading Get More Traffic with These Google Ranking Factors

Tips for Shifting to Google Responsive Search Ads

Responsive Search Ads (RSAs) are now the dominant ad format in Google Ad accounts. Starting June 30, Expanded Text Ads (ETAs) can’t be added or edited. Those already existing can continue to work alongside RSAs and you’ll still be able to see reports on their performance, but you’ll only be able to resume, remove or… Continue reading Tips for Shifting to Google Responsive Search Ads

Becoming More Visible with Your Google Business Profile

If you’re trying to attract a local clientele, you need to focus on becoming more visible to the right people in local search listings. Optimizing your Google Business Profile (GBP) can help make this happen and can help you to convert searchers looking for a local business in your industry into paying customers. Request Reviews… Continue reading Becoming More Visible with Your Google Business Profile

Planning a Paid Media Strategy and Budget

There are many marketing options that can help you grow your business, and it’s a good idea to include paid media as part of your overall marketing strategy. Part of planning your paid media strategy includes planning how much you’ll spend on this marketing tactic and where to focus your time and attention.  There are… Continue reading Planning a Paid Media Strategy and Budget

How Working with a Marketing Agency Can Benefit Your Business

In a perfect world, you could build a business, and customers would automatically come. While word of mouth is a great form of advertising, if you want to grow your business to its full potential, working with a marketing agency can make a big difference. There are several benefits to working with a marketing agency.… Continue reading How Working with a Marketing Agency Can Benefit Your Business

Should You Invest in Advertising in a Down Economy?

During a down economy, people tend to reduce spending and stockpile money and supplies. Consumers have a sense of panic, and marketers may think they should be cautious during uncertain times. While it may make sense to cut some expenses, a down economy is actually a good time to invest in marketing and advertising. The… Continue reading Should You Invest in Advertising in a Down Economy?

Use Google Analytics to Calculate SEO ROI

The tactics you’re using for SEO aren’t useful if you can’t measure them. To tweak and optimize your strategy, you need to measure the return on investment (ROI) of your SEO. Key metrics that need to be tracked monthly include the cost of current SEO campaigns and key performance indicators (KPIs). One way to track… Continue reading Use Google Analytics to Calculate SEO ROI

Hiring a Marketing Person Versus a Marketing Agency

As the owner of a small or medium business, you probably consider your company a labor of love. That means when a task needs to be done, it may seem logical for you to take care of it yourself since you may feel that no one knows your business or your clients like you do. … Continue reading Hiring a Marketing Person Versus a Marketing Agency