If there’s one thing that’s certain in the world of SEO and digital marketing, it’s that things are always changing. To have the best possible rankings and visibility, it’s important to stay on top of what’s changing and what’s working. Some of the most important challenges and changes in 2023 include Google updates, data privacy… Continue reading SEO Challenges and Changes in 2023
What Are the Biggest SEO Trends in 2023?
Every year more and more people use online searches to identify companies and service providers that they want to do business with. If your website or blog isn’t ranking well, you’re getting lost in the shuffle. To leverage the power of search engine marketing, it’s imperative that you stay on top of SEO trends as… Continue reading What Are the Biggest SEO Trends in 2023?
Elements of Quality SEO in 2023
Providing quality content geared to searcher intent is an important factor in ranking well in search engines and it’s as important as ever in 2023. The higher your website appears on the search engine results page, the more organic traffic is directed to your website. So, what are the elements of quality SEO in 2023?… Continue reading Elements of Quality SEO in 2023
Using Entities and Relationships for Better SEO Results
Search engines are continuing to evolve and become more sophisticated about understanding language as a way to recognize search intent and provide better results to searchers. To keep up with this evolution, it’s time for a semantic approach to content. Entities with the strongest relationships to queries must be included in the content for best… Continue reading Using Entities and Relationships for Better SEO Results
Checking Technical SEO on Your Website
Quality content is an important part of attaining success in SEO, but it’s not the only thing you need to think about. Great content may never be seen if search engines can’t crawl and index your pages. Unresolved technical issues on your website can make it difficult for you to get the results you want… Continue reading Checking Technical SEO on Your Website
Social Media Trends and SEO
When you compare social media trends with related search terms on Google Trends, it’s clear that there’s a correlation between the two. When trends go viral, search engine results for topics related to current trends on social media typically increase. If your digital marketing strategy doesn’t include taking advantage of social media trends to grow… Continue reading Social Media Trends and SEO
Online Local Marketing for Your Business
It’s important for any business to grow an online presence. Online local marketing is using your online efforts to draw local traffic to your business, both online and offline. This can be beneficial for many businesses and is imperative for certain types of businesses such as restaurants and local professional services such as stylists, accountants… Continue reading Online Local Marketing for Your Business
What’s Important in SEO in 2022?
Digital marketing is continually evolving, and that’s especially true of SEO. If you’re wondering what to prioritize in SEO this year, here are some of the most talked-about things in the world of SEO in 2022. A/B Testing Testing your marketing tactics continues to be imperative for SEO success. You can’t just decide to post… Continue reading What’s Important in SEO in 2022?
Franchise Marketing
There are many ways to market a franchise, but franchises are seeing a major shift toward digital marketing. To build your brand, you need an online presence that works which requires effective marketing on your website and social media. At Softline Solutions, we understand that marketing franchises present unique challenges. Our marketing specialists focus on… Continue reading Franchise Marketing
Checking Technical SEO on Your Website
There are many aspects to successful search engine optimization, including on-page SEO, off-page SEO, and the quality of your web copy. The one thing that may be overlooked is technical SEO. Even with captivating content, your traffic and ranking won’t be as good as they could be if you have unresolved technical issues. In a… Continue reading Checking Technical SEO on Your Website
