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Why Email Marketing is Still an Important Strategy in 2022

Digital marketing is continually evolving and with social media and other new technologies growing, many people thought email marketing would become less important. Instead, it continues to be a widely used and effective communication tool. Worldwide the number of email users is over 4 billion, and this number continues to grow. Here are several reasons why email marketing is still an effective marketing strategy. 


Email marketing doesn’t require a large budget like you might need for some forms of advertising. You won’t need to produce or print an ad, and there’s no need to hire a video production crew. You’ll need compelling content and a graphic designer for appealing graphics, but this costs much less than a conventional marketing approach. This can help you to maximize your marketing budget.

Better Outcomes Than Many Other Forms of Marketing

The return on investment (ROI) for email marketing is much better than it is for many other types of marketing. The more targeted your emails are, the better your conversion rates are likely to be. Regularly monitor click-through rates, bounce rates, and engagements. Testing and analyzing what works and what doesn’t is a great way to fine-tune your email marketing strategy.

Create Personalized Messages

Marketing with email gives you a chance to personalize messages for your target audience based on behavior and buying patterns. Email automation software tools can give you insight into where customers are in your sales funnel so you can segment your contact list and create appropriate content for people in different parts of the funnel. Personalized content engages prospects and customers in a more meaningful way. Using the reader’s name makes them feel like they’re having a one-on-one experience. 

Brand Awareness and Loyalty

The emails you send are a great chance to sharpen brand awareness. Insert your logo in your emails and provide consistent branding along with informational content that benefits the reader and expands their knowledge of what you have to offer without being salesy. Share tips and tricks and answer questions people are asking on social media. Remember that people want to know what’s in it for them, so give them content that reminds them why they’re glad they’re on your list and why they are loyal to your brand.

Integrating Email with Other Forms of Marketing

Integrate your email messages with social media posting. Include clickable social media icons in emails and invite readers to follow you on social media. In your emails, provide a sneak peek of what’s ahead on Instagram, Facebook, or your blog.

Grow Your Online Presence

Your email marketing strategy combined with other digital marketing strategies can help you to expand brand awareness and grow your business. Get in touch with Softline Solutions and see how we can help you realize your online potential by leveraging the power of email marketing combined with other types of digital marketing. We are experts at helping businesses grow and thrive. Contact Softline Solutions today.