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Why Email Marketing is Still Vital in 2022

With the continual growth of social media, many people expected email marketing to become a less important part of a digital marketing strategy. There are around 4 billion email users worldwide, and this number continues to grow. There are several reasons email marketing is still a vital part of an effective overall online marketing strategy in 2022.

Return on Investment

Email can improve conversion rates and has a higher return on investment (ROI) than many other marketing strategies. Some marketers attain an ROI that’s as much as four times higher than other tactics. To get this kind of result, metrics need to be monitored such as click-through rates, bounce rates, etc.

Builds Loyalty

Well-written email is a great way to boost brand awareness and this strategy can help build loyalty to your company. Instead of continually trying to get a sale, send interesting informational content about your niche and your brand. This can help stimulate engagement and may make prospects eager to receive your next email.

Customized Content

A great way to reach your target audience is to provide content that’s targeted to their buying patterns and other behaviors. Data trackers and analytics provide important clues to their interests and what content they prefer. Content can be created to target customers at different parts of the sales funnel. With email, customers have the opportunity to read your message at a time that’s convenient for them.

Lead Nurturing

The people on your list are at different stages of the buying cycle. Some may be doing research, others are comparing brands and seriously considering which brand to choose, while others are just about ready to purchase. Creating targeted content for each stage and segmenting your list into targeted groups allows you to nurture your leads in the most efficient way possible.


If you’re looking for a way to reach your audience that’s cost-effective, email marketing is one of the best choices. Unlike conventional marketing, you don’t need a huge advertising budget. You won’t need a production crew or the expense of printing an ad. You can easily reach prospects who are carrying their phones with them.

Seamless Integration with Other Forms of Marketing

One of the best reasons to continue to include email marketing in your overall strategy is because it can be seamlessly integrated with social media channels including Twitter, LinkedIn, Facebook, and Instagram. Tell your subscribers about content that you posted on other platforms and include social media icons in emails to encourage readers to follow your brand on social media.

There are many ways to attract and nurture leads, but if email marketing isn’t part of your strategy, it’s time to add it to your marketing plan. If you need help with generating leads, inbound marketing, organic social, or other forms of digital marketing, reach out to Softline Solutions. Read our case studies to see how we have helped other clients succeed. 

Let us help you reach your online potential. Get in touch with Softline Solutions today.