As the owner of a small or medium business, you probably consider your company a labor of love. That means when a task needs to be done, it may seem logical for you to take care of it yourself since you may feel that no one knows your business or your clients like you do. … Continue reading Hiring a Marketing Person Versus a Marketing Agency
How iOS14 Has Impacted Digital Marketing
It wasn’t that long ago that Facebook released the new technology that allowed marketers on Facebook to retarget website visitors and track website conversions. The development of pixels meant marketers had access to information that allowed retargeting of people who had shown interest so they could be reminded about available products. If you’ve been relying… Continue reading How iOS14 Has Impacted Digital Marketing
How to Prepare Your Email Marketing Strategy for Apple’s Mail Privacy Protection
Apple’s June 7th announcement on mail privacy protection is giving marketers a heads up that changes to the effectiveness of email marketing may be ahead. A “Mail Privacy Protection” tab is a new feature to be added within the mail app of iOS15 and iPadOS 15 as well as watchOS8 and macOS Monterey. It will… Continue reading How to Prepare Your Email Marketing Strategy for Apple’s Mail Privacy Protection
More Time for Third-Party Cookies
For years, marketers have been using third-party cookies to track visitors to their websites and gather data that is helpful in targeting advertising to the right people. Consumers have rising expectations of finding ways to protect their privacy. The Privacy Sandbox was created with the goal of enhancing privacy on the web while giving consumers… Continue reading More Time for Third-Party Cookies
Why Corporate Brands Should Partner with Softline Solutions
We Know the Complexities of Building Brands Whether your company is just getting started building a brand from the ground up or you’re an established national enterprise brand, Softline Solutions can help. We can show you how to build a bridge between the product or service you have to offer and the audience you’re trying… Continue reading Why Corporate Brands Should Partner with Softline Solutions
Explore the Launch of LinkedIn Marketing Labs
If you’re like many other marketers, when you think of advertising on social media, you probably think of Facebook and Instagram first, but there are many other options. LinkedIn can generate many qualified leads and is a platform that shouldn’t be overlooked. If you don’t feel that you have a good grasp on LinkedIn advertising,… Continue reading Explore the Launch of LinkedIn Marketing Labs
5 Signs It’s Time to Outsource Your Marketing
You and your team know your company better than anyone, but does that mean you should take care of marketing your business? Think about the many possible strategies that you could pursue to market your business along with the time and money you’d have to invest to master them. It’s not realistic that you can… Continue reading 5 Signs It’s Time to Outsource Your Marketing
Tips for Generating B2B Leads Using Instagram Stories
Instagram probably isn’t the first platform that comes to mind when you think of generating B2B leads. While it might not be the most obvious choice for B2B marketing, it’s a platform that shouldn’t be overlooked. Instagram is rapidly evolving and has gone way beyond being a platform centered around photo sharing. It gives you… Continue reading Tips for Generating B2B Leads Using Instagram Stories
Layering Affinity Audiences on Google Ads Campaigns
In any Google ad campaign, one of the most important steps is making sure you’re targeting the right audience. Are you taking full advantage of Google’s curated lists? The addition of affinity audiences to Google search campaigns gives you the ability to get a better understanding of your target audience so that you can reach… Continue reading Layering Affinity Audiences on Google Ads Campaigns
Targeted Advertising on Facebook
When you’re creating a solid PPC foundation, don’t overlook the power of Facebook and Instagram advertising. Combined global users of these two platforms total more than 3.7 billion users and provide a unique opportunity to reach your audience where they’re regularly spending time. Social media marketing is one of the most cost-effective methods of connecting… Continue reading Targeted Advertising on Facebook
