If your company isn’t already creating an annual marketing plan or if your current marketing plan hasn’t been effective, it’s time to work on creating an effective marketing plan. A marketing plan outlines an organization’s business goals, strategies, and budget. A comprehensive marketing plan creates a roadmap for the coming year, whether your target audience… Continue reading Creating an Effective Marketing Plan
Creating an Exceptional Marketing Plan
An important part of successful marketing is to create a marketing plan each year. An exceptional marketing plan includes analyzing the strengths and weaknesses of your business along with data about your customers and competitors. With this information, you can create a marketing strategy, set your budget, and decide what technology and marketing channels you’ll… Continue reading Creating an Exceptional Marketing Plan
Audience Engagement Without Third Party Cookies
Consumers typically do research online to make discoveries and purchases, and they’ve come to expect relevant and engaging experiences while they search. Even though most prefer a personalized shopping experience, consumers have concerns about privacy and about being tracked wherever they go on the internet. There’s no doubt that Chrome’s plan to disable third party… Continue reading Audience Engagement Without Third Party Cookies
Search Themes in Performance Max
Performance Max uses the power of AI to access all your goal inventory to form a single campaign. It can work with your keyword based search campaigns to improve your conversions, optimizing performance in real time using Smart Bidding. Google AI is used across creatives, budget optimization, bidding and more, empowered by your specific advertising… Continue reading Search Themes in Performance Max
Using Google Discovery to Improve YouTube Ad Campaign Results
Do you focus exclusively on video campaigns when planning YouTube advertising for your business? Video ad campaigns are more powerful than ever and Google Ads support video campaigns at each stage of the funnel. Google Ads Display and Discovery Ads are both image-based formats. If you’ve been overlooking Google Discovery, you may be missing opportunities… Continue reading Using Google Discovery to Improve YouTube Ad Campaign Results
Optimizing Your Digital Marketing Budget
Regardless of who’s in your target audience, there’s a good chance that they’re spending more and more time online, whether your audience is browsing, shopping, or making connections. Therefore it makes sense to designate more of your overall marketing budget to digital marketing each year. The size of your budget and the amount you have… Continue reading Optimizing Your Digital Marketing Budget
Steps Involved in a PPC Competitive Analysis
Pay-per-click (PPC) marketing can be extremely profitable when done right. It’s a great way to drive traffic, generate leads and boost brand awareness. A key part of succeeding with this method involves understanding the tactics being used by your competition. Doing a thorough PPC competitive analysis is a good way to determine where they’re getting… Continue reading Steps Involved in a PPC Competitive Analysis
The Power of “Near Me” Search
Searching online using Google to find businesses has become a way of life. While at one time people turned to the Yellow Pages to find businesses that were near their location, that approach was quickly replaced with Google. Today nine out of every 10 consumers search online for local businesses. Zip codes used to be… Continue reading The Power of “Near Me” Search
Key Trends in PPC in 2023
Pay-per-click (PPC) advertising is one of the most effective ways to promote your business online. Successful marketers can attain a return on investment (ROI) of 200 percent or $2 for every dollar spent when ads are effectively optimized. Are your PPC campaigns optimized as well as they could be? Trends in Search Advertising Most industries… Continue reading Key Trends in PPC in 2023
Improve PPC Campaigns by Building an Audience Framework
Success in PPC advertising depends on delivering the right message at the right time to the right people. The members of your target audience are subjected to thousands of ads every day from different brands trying to get their attention. To break through the noise, defining the audience has to be at the core of… Continue reading Improve PPC Campaigns by Building an Audience Framework
