If you’re like many other marketers, when you think of advertising on social media, you probably think of Facebook and Instagram first, but there are many other options. LinkedIn can generate many qualified leads and is a platform that shouldn’t be overlooked. If you don’t feel that you have a good grasp on LinkedIn advertising, take advantage of LinkedIn Marketing Labs. This is a new education platform launched by LinkedIn to help marketers use LinkedIn ads more effectively to attain better results.
What’s Included in LinkedIn Marketing Labs?
This new free online learning center includes courses available on-demand which use both text and video aspects. They’ve been created by experts who have studied LinkedIn advertising across many different industries. Courses are geared to advertisers from beginner to intermediate level and are designed to help marketers better understand and use LinkedIn’s advertising tools. Available courses cover topics such as:
- An introduction to advertising on LinkedIn – This basic course prepares users to create an ad campaign on LinkedIn, measure success, and optimize goals.
- How to use ad targeting on LinkedIn – Learn to tailor your advertising strategy for best results.
- Using reports and analytics for LinkedIn ads – Whether you’re new to the reporting tools available on LinkedIn or want to improve your analytics skills, this course can help.
- Build a full-funnel content marketing strategy – This intermediate course can help you distribute your content through the funnel, helping you to reach the right people at the right time.
- Build brand awareness – Learn the steps to building your brand on LinkedIn using both organic and paid options.
- Lead generation on LinkedIn – This intermediate course can help you get to know all the products and features available on LinkedIn Marketing along with how best to use them to generate leads and drive conversions.
The LinkedIn Marketing Labs website encourages you to choose your focus so they can help guide you to the areas where you could most benefit. Each course takes about 45 minutes, and you’ll find they’re laid out in a step-by-step format so you can enrich your understanding of the platform. Even if you’re an experienced marketer, there’s good information to be gained by familiarizing yourself with all LinkedIn has to offer.
Improving Your Social Media Strategy
LinkedIn can be a powerful tool for reaching and engaging professionals from many different niches. LinkedIn Marketing Labs coupled with their resource center can help you gain knowledge and understanding of leveraging all that LinkedIn has to offer.
Social media advertising is continually evolving, and it’s a good idea to check out different platforms to see which is most effective for you. LinkedIn Marketing Labs can help you get the most out of advertising on LinkedIn. For additional guidance in the world of social media marketing, contact the experts at Softline Solutions. We have helped many different businesses grow their online presence using well-planned social media advertising and other forms of digital marketing. Get in touch with us and find out how we can help you.