In today’s society, reliance on technology is continually growing. This means businesses must find digital marketing tactics that can effectively build online brand awareness and engagement with a target audience. When marketing a small business, it’s not always easy to know what the most important tactics are that need to be included in your digital marketing strategy.
Your website should provide engaging content that appeals to your target audience while positioning your company as the solution to their most pressing problems. Using a combination of different tactics blended together is the best way to get good results from your digital marketing efforts.
Search Engine Optimization (SEO)
When your prospects input a term into a search engine, most of them expect instant results. That means many of them don’t look beyond the first page of search engine results. If you’re not on the first page, you may not be noticed at all. It’s essential for you to use SEO to optimize your content so that it appears as close to the top of search engine results as possible. Ranking at the top of the search engine results page gives you a chance to convert prospects into customers.
To improve the results you’re getting from SEO, you must know your audience, and closely align your content with what they’re looking for when they input a term into the search engine. Work on providing a great user experience with better site navigation and increased page speed.
Marketing on Social Media
Regardless of the demographics of your target audience, some of them are spending a significant amount of time on social media, making it a great place for customer interactions. While you don’t need to find a way to have a presence on every platform, it’s a good idea to determine the best platform to target based on where your target audience is likely to be and develop both a paid and organic strategy for that platform. Whatever social media option you choose, plan to stay on top of changes for that platform.
Email as a Marketing Tool
People don’t always open every email they get, but email remains an important part of a well-planned strategy for digital marketing. Each dollar you spend on email marketing has the potential to generate $42 or more. Emails with the best performance can also be repurposed on social media or in mobile marketing. Increasing the personalization of emails leads to better engagement.
People are pretty much always on their mobile phones, and for many people, text messaging is their preferred form of communication. Marketing via text messages to people who have opted into communication from your brand provides an opportunity to reach people exactly where they are at any moment. The open rate of branded text messages is around 98 percent. Be sure to stay on top of texting laws and provide value in your text communications.
Your digital marketing strategy should be a step-by-step actionable process that helps to grow your business and your online presence. To work with experts in the field of digital marketing, reach out to Softline Solutions today.