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Using LinkedIn for Lead Generation

Whether your business is large or small, LinkedIn is a powerful platform for generating leads.  It’s a great place to make your brand more recognizable and to improve conversions, as long as you have a clear strategy for leveraging this platform. LinkedIn is a good place to find people in your target audience who fall into the category of professional decision-makers, which means they have purchasing power. It’s especially effective for anyone with a B2B audience.

Growing Your LinkedIn Presence

It’s important to optimize your company’s LinkedIn page. If you haven’t paid attention to your company page recently, it’s time to update your business description, your logo and your URL. Encourage employees including your company’s leadership to make sure their LinkedIn page is up-to-date and complete. They should include detailed job experiences, professional headshots and a carefully crafted headline.

Your company’s leadership can help to build brand recognition by making thoughtful contributions to conversations in LinkedIn groups within the industry. To help grow your business, share relevant content for business leaders of your target audience. A good place to do this is LinkedIn pages, which is a free product that can help your company build visibility.

Engaging With Your Audience

Post relevant content regularly and use different types of content such as videos, blog posts, case studies and infographics. When you regularly create and post high-quality content aimed at the interests of your target audience, you’ll drive engagement and generate leads.

Posting regularly makes you a familiar face in their feed. Participate in conversations by answering questions and making insightful comments. Engaging with other professionals in your industry builds your credibility. Pay attention to what type of content most resonates with your audience.

Participating in LinkedIn groups is a great way to get to know other people in your industry and to learn more about what your audience is looking for. Learn from others about industry pain points and ways to address some of the issues.

LinkedIn Ads and Sponsored Content

LinkedIn ads and sponsored content may be worth looking into. Sponsored content may be a good way to promote your top posts while lead generation forms can help capture lead information. Test different ad formats such as carousel ads, sponsored InMail and lead gen forms to see which works best for you.

Keep in mind that members of your target audience are doing research online and often use marketing content to help them make business decisions before they reach out to a company. Use LinkedIn for networking by connecting with current clients and learning more about their other connections within the industry. Ask for referrals or references from current clients to help establish a new contact. Making new contacts this way doesn’t seem pushy or spammy on this platform.

Be consistent about marketing on LinkedIn. Capture the attention of prospects by providing informational content such as how-to guides and analyze what performs best with your audience. Reach out to Softline Solutions for help generating leads and growing your online presence.