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Marketing On TikTok With Ads and Content Creation

Since starting as an app used mainly for lip-syncing in 2016, TikTok has experienced explosive growth and currently has more than a billion active users. This platform is now used for much more than lip-syncing, with video content that can be funny, creative, and informative.

TikTok originally attracted a young demographic, typically between the ages of 16 and 34. As it continues to grow, users of TikTok have become more diversified. This makes it a great platform to build exposure for your brand regardless of which demographic you’re trying to reach.

Types of TikTok Ads

There are several different types of TikTok ads to consider depending on your marketing objectives. Your ads can be seamlessly integrated with regular content, which increases the chances of engagement. Ad choices include:

  • In-Feed Ads. These ads appear as users scroll their content, and users can like or comment on the ads.
  • Top View Ads. For an opportunity to capture a user’s attention right away, consider Top View ads. They are full-screen ads that appear when a prospect first opens the ad.
  • Branded Effects. Users can express their creativity while interacting with your brand using branded effects. 
  • Branded Hashtag Challenges. Another form of user-generated content, branded hashtag challenges encourages users to create content around a hashtag related to your app. 
  • Branded Music. This type of ad uses music to make an impression on your target audience.

Successful Content Creation 

Effective content creation is key for driving engagement and customer trust. Content creators have a unique ability to reach and connect with people. Your prospects hear about your brand from a person who is relatable and authentic.

At the same time, there must be brand consistency. While creators each have an individual style, their message must include key features about your brand. When they’re provided with key talking points, they can combine your message with their own personality.

The Power of Storytelling

Storytelling is a powerful way to reach prospects. It works best when there are emotional triggers that are in alignment with the pain points of those you’re trying to reach.

Content creators who excel at storytelling can create stories that resonate with your target audience, sparking curiosity and better engagement. TikTok is a platform that embraces creativity. Be creative with music and memorable audio-visual experiences. 

When creating visuals and text, don’t forget to optimize for mobile viewing. Fonts should be bold and legible and visuals should be high quality. Make sure fonts and graphics are easy to read, even if screens are small. Visual content should be created by shooting vertically since a vertical orientation is ideal for viewing full screens on mobile devices. 

Analyzing What’s Working

Track key performance metrics for insight into your results. Evaluate metrics such as click-through rates, conversion rates, and return on ad spend. Pay attention to what’s stimulating engagement such as likes, shares, comments, and video completion. Use A/B testing to compare different versions of an ad.

Reach out to the experts at Softline Solutions today to help you get better results with your advertising on TikTok.