When you’re considering paid search marketing, Google Ads is probably the first thing that comes to mind. It can be a powerful and effective tool if you know how to use it. To be sure you’re making the most of your marketing budget, partner with Softline Solutions. Who Can Benefit from Working with Softline Solutions?… Continue reading Why Work with Softline Solutions on Google Ads
5 Signs It’s Time to Outsource Your Marketing
You and your team know your company better than anyone, but does that mean you should take care of marketing your business? Think about the many possible strategies that you could pursue to market your business along with the time and money you’d have to invest to master them. It’s not realistic that you can… Continue reading 5 Signs It’s Time to Outsource Your Marketing
Slowing Google Clicks and Increasing CPC as America Reopens
The stay-at-home orders during the pandemic triggered dramatically increased online searches and demand for e-commerce products. Online advertisers are watching to see how consumers respond to growing vaccination rates and increased freedom to travel to brick-and-mortar stores. In recent weeks, many advertisers are starting to notice click declines compared to second quarter 2020, while at… Continue reading Slowing Google Clicks and Increasing CPC as America Reopens
Country-Specific Surcharges in Google Ads and Disappearing Location Data
Pay-per-click advertising (PPC) can be a powerful way to promote your business, but it’s important to watch out for wasteful ad spend. One thing you may not be aware of is that Google recently implemented country-specific surcharges, which impact ads that are served in specific countries. If you advertise in several countries, you may be… Continue reading Country-Specific Surcharges in Google Ads and Disappearing Location Data
Can Google Ads Drive Results on a Limited Budget?
Small business owners often have a marketing budget that is stretched pretty thin, and this is even more true because of the impact COVID has had. SMBs with low ad budgets don’t have to give up on paid advertising, and limited budgets don’t have to mean small returns. How Does Google Ads Work? For SMBs… Continue reading Can Google Ads Drive Results on a Limited Budget?
3 Common PPC Myths
Pay-per-click advertising (PPC) is a great way to help you build your business but to be successful, you need to take the time to get to know the best way to use this strategy. There’s a lot of information about PPC online, but not all of it is accurate. There are several common assumptions about… Continue reading 3 Common PPC Myths
Choosing the Best Digital Marketing Metrics
Digital marketing metrics provide a way to measure the results of a marketing campaign which can give you insights into what’s working. Metrics give you important information about how well you’re doing and how close you are to achieving your goals. There are plenty of digital marketing metrics to choose from. The question is which… Continue reading Choosing the Best Digital Marketing Metrics
Key Competitive Metrics Since the Sunset of Average Position
When Google decided to sunset the Average Position metric in 2019, many marketers were unhappy with that decision. In the past, many PPC marketers relied on Average Position as a key component of their criteria for aggressive bidding. This metric made it easy to know how well your ads were performing, what your ROI was… Continue reading Key Competitive Metrics Since the Sunset of Average Position
What You Need to Know About Google Retiring tCPA and tROAS
Target ROAS and Target CPA are two of Google’s oldest automated bidding strategies and Google is about to retire them. When you choose your strategy for bidding in a marketing campaign, you’ll find that they’re being integrated into other bidding strategies. This change isn’t going to happen overnight. Even though the change will be gradual,… Continue reading What You Need to Know About Google Retiring tCPA and tROAS
Target CPA and Target ROAS Being Retired by Google
The one thing you can count on when it comes to PPC advertising is that things are always changing. In February, Google announced on their developer blog that they’re retiring Target ROAS and Target CPA bidding strategies. These strategies will no longer be separate from Maximize Conversions and Maximize Conversions Bid Value but will instead… Continue reading Target CPA and Target ROAS Being Retired by Google
