The one thing you can count on when it comes to PPC advertising is that things are always changing. In February, Google announced on their developer blog that they’re retiring Target ROAS and Target CPA bidding strategies. These strategies will no longer be separate from Maximize Conversions and Maximize Conversions Bid Value but will instead… Continue reading Target CPA and Target ROAS Being Retired by Google
Planning Digital Advertising Improvements in 2021
The global pandemic of 2020 caused economic volatility all over the world and impacted businesses big and small. Businesses in every vertical faced budget cuts and difficult decisions, some of which affected digital advertising. The beginning of 2021 represents a new year and a fresh start, but the pandemic and the uncertainty surrounding it aren’t… Continue reading Planning Digital Advertising Improvements in 2021
Should You Run PPC Brand Campaigns?
When prospects search for your brand, the search engine results page (SERP) displays both paid and organic search results. Ideally, your brand appears at the top of the organic search results for your brand name, but since paid search ads appear above organic search results, should your PPC strategy include bidding on branded terms? Bidding… Continue reading Should You Run PPC Brand Campaigns?
