Small business owners often have a marketing budget that is stretched pretty thin, and this is even more true because of the impact COVID has had. SMBs with low ad budgets don’t have to give up on paid advertising, and limited budgets don’t have to mean small returns.
How Does Google Ads Work?
For SMBs just getting started with pay-per-click advertising (PPC), Google Ads works on an auction system. Businesses have the opportunity to submit a bid for their ads to appear at the top of search results, which gives a better chance of visibility for those in their target audiences. If your ad is displayed, you only pay when someone clicks on it.
Your ads can be targeted to a particular group of people based on a variety of factors such as location or demographics. It’s a great way to target people that are will be most likely interested in the services or products that you have to offer.
Google Ads with a Small Advertising Budget
If you’re new to the world of PPC advertising, you might feel intimidated, confused, or worried that there’s no way you can possibly compete with larger companies, especially with a limited budget. While it’s true that there’s a learning curve, Google Ads provide an opportunity to make as much as $8 for every dollar invested.
When you first get started in PPC advertising, you have to look at your budget and your goals and evaluate your capacity to respond to inquiries. If your ad drives a large response and you’re not able to respond in a timely manner, it may do your SMB more harm than good.
How Much Does an SMB Have to Spend to See Positive Results?
Compared to large corporations, SMBs may have a smaller budget of $5,000 a month or less. It’s still possible to obtain results from a lower amount, but maximizing results becomes extremely important. The best approach is to focus on one or two campaigns rather than trying to spend money on multiple campaigns.
Pay close attention to what campaigns are resulting in qualified leads. This refers to leads that turn into clients and these are the campaigns where you should invest your ad spend. It’s a good idea to focus on long-tail keywords and location. Assess keywords and landing pages that aren’t performing well and exclude them from future campaigns. Invest that money in campaigns that are leading to the best results.
Getting Expert Help with Google Ads
It can take time to generate results when you’re working with a limited budget, and it can also take time to thoroughly understand PPC advertising. If you don’t have a lot of money to invest, focus on investing time and effort learning more about successful advertising tactics.
Working with experts in the field can help shorten the learning curve that goes with PPC advertising. Contact Softline Solutions and find out how we can help provide insights into your PPC advertising strategy. Let us help you meet your online potential.