When prospects search for your brand, the search engine results page (SERP) displays both paid and organic search results. Ideally, your brand appears at the top of the organic search results for your brand name, but since paid search ads appear above organic search results, should your PPC strategy include bidding on branded terms? Bidding… Continue reading Should You Run PPC Brand Campaigns?
Layering Affinity Audiences on Google Ads Campaigns
In any Google ad campaign, one of the most important steps is making sure you’re targeting the right audience. Are you taking full advantage of Google’s curated lists? The addition of affinity audiences to Google search campaigns gives you the ability to get a better understanding of your target audience so that you can reach… Continue reading Layering Affinity Audiences on Google Ads Campaigns
Targeted Advertising on Facebook
When you’re creating a solid PPC foundation, don’t overlook the power of Facebook and Instagram advertising. Combined global users of these two platforms total more than 3.7 billion users and provide a unique opportunity to reach your audience where they’re regularly spending time. Social media marketing is one of the most cost-effective methods of connecting… Continue reading Targeted Advertising on Facebook
Take Advantage of Instagram Changes to Branded Content Ads
Branded content ads were introduced by Instagram last year. These ads are a method for influencers to be able to identify when their posts have been sponsored by a brand or company. Until now, branded content was done by creating organic posts first, and brands could promote existing content from creators as an ad. These… Continue reading Take Advantage of Instagram Changes to Branded Content Ads
Reviewing PPC Extensions to Give Your Ads an Edge
Online advertising can be very competitive. When you’re looking for ways to give your ads an edge and have them appear above competitor’s ads, don’t overlook reviewing PPC extensions. Ad extensions can help increase visibility, ad rank, and click-through rate, and there’s no cost to add them to your campaign. Types of PPC Extensions Google… Continue reading Reviewing PPC Extensions to Give Your Ads an Edge
3 Ad Copy Essentials
If your online ad copy isn’t delivering the results you want, you know you need to make changes, but it’s not always obvious what changes you should make. You might try small tweaks to wording and find that sometimes these changes make little or no difference while at other times, subtle changes end up making… Continue reading 3 Ad Copy Essentials
Are Your Prospects Experiencing Ad Fatigue?
Ads are only effective if you capture and keep the attention of your prospect. It’s not uncommon for prospects to see or hear the same ad or message so often that they get bored or stop paying attention. This is known as ad fatigue. Prospects that experience ad fatigue do not move down the sales… Continue reading Are Your Prospects Experiencing Ad Fatigue?
How Reduced Visibility in Search Terms Report May Impact You
Google recently announced changes to the search terms report within Google Ads. As of September 2020, this report will be showing only terms that were searched by a high volume of users, which may lead to reduced visibility. For advertisers who rely on this report’s insights to optimize their ad performance, this is an important… Continue reading How Reduced Visibility in Search Terms Report May Impact You
How to Market on TikTok?
TikTok is booming in the world of social media. It has more than 800 million users worldwide, which means it’s larger than both Pinterest and Twitter. It was the most downloaded app as of January 2020. It’s unlikely to be a passing fad, and if your audience is primarily young, your social media marketing strategy… Continue reading How to Market on TikTok?
Maximizing the Benefits of Smart Shopping Campaigns
In the world of PPC advertising, Google Smart Shopping is becoming a more and more popular tool. Driven by machine learning, Smart Shopping uses automated bidding and ad placements to promote your brand across networks. Many marketers are being urged to switch away from standard Google Shopping campaigns altogether and rely exclusively on Smart Shopping.… Continue reading Maximizing the Benefits of Smart Shopping Campaigns
