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Building an Effective Content Marketing Strategy

One of the most important aspects of building an online presence is content marketing. It’s a way to provide relevant information that attracts the people who are interested in what you have to offer. While the importance of content marketing is a well-known fact, not all marketers really understand how content marketing works. Here are… Continue reading Building an Effective Content Marketing Strategy

What Goes into an Effective Email Marketing Campaign?

Marketing is always changing and evolving, but one thing remains constant and that’s the power of email marketing. It’s one of the most effective ways for brands to build ongoing relationships with customers, and most companies report a much higher return on investment from email marketing than from social media or other forms of content… Continue reading What Goes into an Effective Email Marketing Campaign?

How Reduced Visibility in Search Terms Report May Impact You

Google recently announced changes to the search terms report within Google Ads. As of September 2020, this report will be showing only terms that were searched by a high volume of users, which may lead to reduced visibility. For advertisers who rely on this report’s insights to optimize their ad performance, this is an important… Continue reading How Reduced Visibility in Search Terms Report May Impact You

The Wordstream Keyword Management Tool: A Few Pros And Cons

Wordstream is a popular keyword management tool promising to go beyond standard keyword research. It is designed to provide you with several thousand keywords in a way that is easy to understand and take advantage of. So what are the pros and cons of this much-used tool? Let’s find out:

3 Things You Should Know About Metrics to Increase Web Traffic

If your AdWords campaigns are working like they’re supposed to you’ll significantly increase web traffic. If they’re not your money will be wasted. How do you get your PPC campaigns working for you and not against you? Pay attention to your metrics. But focus on the ones that matter or you’ll be wasting time too.

5 PPC Campaign Tips For The Holidays

Help your PPC campaign this holiday season with a few key optimization and advertising tips that will help you count more coinage come January. The holidays provide the perfect excuse to revamp your current campaign and get the most out of it as consumers up their shopping game. Use these tips to get you started:

3 Reasons To Work With A Local Los Angeles Advertising Agency

If your Los Angeles-based brand is the new kid in town and you want to optimize well everything to put your website on the first page of Google drive traffic promote conversions and enjoy that coveted revenue stream it helps to go local. A local Los Angeles advertising agency is your partner in helping you… Continue reading 3 Reasons To Work With A Local Los Angeles Advertising Agency