Social media is an important part of any effective inbound marketing strategy, and planning ahead is the best way to leverage the power of social media. A good way to plan your content ahead of time is by creating a social media calendar by using a digital calendar, interactive dashboard or spreadsheet. Things to track… Continue reading Creating a Social Media Calendar for Your Content
Optimizing Your Website for Voice Search in 2024
More and more internet users are using voice search as a way to find what they’re looking for. Devices such as smartphones, smart TVs and smart speakers are everywhere, and many people find it faster and more convenient to search using a voice assistant such as Siri, Alexa or Cortana than to type words into… Continue reading Optimizing Your Website for Voice Search in 2024
Building an Effective Content Marketing Strategy
One of the most important aspects of building an online presence is content marketing. It’s a way to provide relevant information that attracts the people who are interested in what you have to offer. While the importance of content marketing is a well-known fact, not all marketers really understand how content marketing works. Here are… Continue reading Building an Effective Content Marketing Strategy
What Goes into an Effective Email Marketing Campaign?
Marketing is always changing and evolving, but one thing remains constant and that’s the power of email marketing. It’s one of the most effective ways for brands to build ongoing relationships with customers, and most companies report a much higher return on investment from email marketing than from social media or other forms of content… Continue reading What Goes into an Effective Email Marketing Campaign?
How Reduced Visibility in Search Terms Report May Impact You
Google recently announced changes to the search terms report within Google Ads. As of September 2020, this report will be showing only terms that were searched by a high volume of users, which may lead to reduced visibility. For advertisers who rely on this report’s insights to optimize their ad performance, this is an important… Continue reading How Reduced Visibility in Search Terms Report May Impact You
The Wordstream Keyword Management Tool: A Few Pros And Cons
Wordstream is a popular keyword management tool promising to go beyond standard keyword research. It is designed to provide you with several thousand keywords in a way that is easy to understand and take advantage of. So what are the pros and cons of this much-used tool? Let’s find out:
Disruptive Advertising: 3 Outstanding Benefits
Disruptive advertising is a type of business model that has taken on a life of its own. It provides a way to stand out from your competition by providing consumers with the unexpected instead of the usual cookie-cutter ads. “Disruptive” companies take hold of their market niche or not and transform it into something fresh… Continue reading Disruptive Advertising: 3 Outstanding Benefits
3 Things You Should Know About Metrics to Increase Web Traffic
If your AdWords campaigns are working like they’re supposed to you’ll significantly increase web traffic. If they’re not your money will be wasted. How do you get your PPC campaigns working for you and not against you? Pay attention to your metrics. But focus on the ones that matter or you’ll be wasting time too.
5 PPC Campaign Tips For The Holidays
Help your PPC campaign this holiday season with a few key optimization and advertising tips that will help you count more coinage come January. The holidays provide the perfect excuse to revamp your current campaign and get the most out of it as consumers up their shopping game. Use these tips to get you started:
How To Advertise On Facebook Successfully: 5 Tips
Since the social media juggernaut has shown no signs of leaving the marketing pantheon learning how to successfully advertise on Facebook is one of the best things you can do to increase brand awareness and drive conversions. If you are new to advertising on social media and are unsure about where to begin use the… Continue reading How To Advertise On Facebook Successfully: 5 Tips
