Marketing on social media is a powerful way to connect with your audience, but an impersonal approach to marketing isn’t going to reach them. People are looking to feel like companies care about them and their needs, which is known as human-centric marketing. You can’t buy trust on social media, but you can earn it… Continue reading Bringing Your Brand to Life with Organic Social Media Marketing
Get Better Engagement Using Hashtag Marketing
Are you using hashtags in your social media marketing? Hashtags have been used since at least 2007, so using them isn’t a new phenomenon. Initially, they were a feature used on Twitter, but hashtags are increasing on Instagram and other platforms. If you’re marketing on Instagram and Twitter and aren’t using hashtags, it’s a good… Continue reading Get Better Engagement Using Hashtag Marketing
The Impact of Apple’s iOS14.5 on Facebook Advertising
Apple’s recent update to iOS14.5 requires Facebook advertisers to show a prompt to users asking their permission to have activity tracked across other websites and apps. This change gives users the ability to block ad tracking. There’s no doubt this will have an impact on marketers who rely on ad tracking to monitor conversions. Facebook… Continue reading The Impact of Apple’s iOS14.5 on Facebook Advertising
Tips for Generating B2B Leads Using Instagram Stories
Instagram probably isn’t the first platform that comes to mind when you think of generating B2B leads. While it might not be the most obvious choice for B2B marketing, it’s a platform that shouldn’t be overlooked. Instagram is rapidly evolving and has gone way beyond being a platform centered around photo sharing. It gives you… Continue reading Tips for Generating B2B Leads Using Instagram Stories
Targeted Advertising on Facebook
When you’re creating a solid PPC foundation, don’t overlook the power of Facebook and Instagram advertising. Combined global users of these two platforms total more than 3.7 billion users and provide a unique opportunity to reach your audience where they’re regularly spending time. Social media marketing is one of the most cost-effective methods of connecting… Continue reading Targeted Advertising on Facebook
Take Advantage of Instagram Changes to Branded Content Ads
Branded content ads were introduced by Instagram last year. These ads are a method for influencers to be able to identify when their posts have been sponsored by a brand or company. Until now, branded content was done by creating organic posts first, and brands could promote existing content from creators as an ad. These… Continue reading Take Advantage of Instagram Changes to Branded Content Ads
3 Ad Copy Essentials
If your online ad copy isn’t delivering the results you want, you know you need to make changes, but it’s not always obvious what changes you should make. You might try small tweaks to wording and find that sometimes these changes make little or no difference while at other times, subtle changes end up making… Continue reading 3 Ad Copy Essentials
2019 Social Media Marketing Trends: Paid & Organic
Social media has maintained its stronghold on the buying public, influencing what people buy or at least research every day. Whether yours is a startup venture or a known brand, there are many paid and organic social media marketing trends for 2019 worth paying attention to. Let’s review some of these trends to help you… Continue reading 2019 Social Media Marketing Trends: Paid & Organic
Google vs. Facebook Marketing Pros & Cons
When it comes to online marketing, there are two options that stand out: Google AdWords and Facebook. Each offers distinct advantages and disadvantages, which is why it’s a good idea to use both in your marketing strategy if your budget allows for it. Should your budget only allow for one, use the following information to… Continue reading Google vs. Facebook Marketing Pros & Cons
