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Get Better Engagement Using Hashtag Marketing

Are you using hashtags in your social media marketing? Hashtags have been used since at least 2007, so using them isn’t a new phenomenon. Initially, they were a feature used on Twitter, but hashtags are increasing on Instagram and other platforms. If you’re marketing on Instagram and Twitter and aren’t using hashtags, it’s a good idea to start, especially if you’re marketing to a younger audience

What Exactly is a Hashtag?

The term hashtag refers to a pound sign (#) used with keywords or phrases with no spaces between works. It’s a way of labeling your content so that it can be found on social media. A hashtag can involve both letters and numbers but not symbols. 

When creating hashtags, use phrases that are easy to remember, and consider what keywords your target market is searching. You can create a hashtag that’s unique to your brand. A hashtag that’s uniquely related to your brand becomes a tag for your business and links together with your posts, encouraging engagement with your brand across platforms.

Reasons to Use Hashtags

It’s easy for people to get overwhelmed when searching online. They want a way to be able to cut through the digital clutter and find what they’re looking for, and hashtags help to accomplish that. 

Hashtags are a simple and effective way to make your online content and social media posts discoverable. Keep in mind that hashtags are constantly changing and evolving. Pay attention to what’s trending. When you stay on top of current trending topics, it communicates that you’re a trustworthy and credible business.

Using hashtags can help you to increase brand awareness. When prospects search for your brand, they’ll see what hashtags you’re using, or they may search for relevant hashtags and find your brand. This can help you to gain new customers and followers and can also help connect your followers with each other.

Using Hashtags

Add relevant hashtags to your posts, but don’t just post a list of hashtags, and don’t use more hashtags than words. You may be able to use more than one hashtag in a post, but don’t overdo it. The important thing is to use hashtags that are relevant to your target audience so that the hashtags help you find the right people. Use hashtags that are specific to your industry, your business name, or your location. You don’t need to add a hashtag to every post but include them to help you generate the best engagement.

Getting Better Social Media Engagement

Hashtags can help you get found by an interested audience and may help take your marketing to the next level. Spend some time paying attention to how your competition or other businesses in your industry are using hashtags. 

Need help with this process? Softline Solutions has helped hundreds of businesses grow their online presence and we can help you grow yours too. Our strategy for organic social can help you set goals, plan an effective strategy and reach your audience. Contact us today, and let’s get started.