If you don’t market your business, customers may not find you and may not be able to buy your product or service. To be competitive and build strong customer relationships, businesses can benefit from the help of expert marketers. Once you recognize that your business will benefit from marketing help, the next question is whether… Continue reading Should You Hire a Digital Agency or an In-House Marketing Team?
Why Corporate Brands Should Partner with Softline Solutions
We Know the Complexities of Building Brands Whether your company is just getting started building a brand from the ground up or you’re an established national enterprise brand, Softline Solutions can help. We can show you how to build a bridge between the product or service you have to offer and the audience you’re trying… Continue reading Why Corporate Brands Should Partner with Softline Solutions
How Small Businesses Can Benefit from Outsourcing
When you are running a small business, at some point you realize that you just can’t do it all. You don’t have the time or the talent to do every task that’s required to run a business, and the solution is outsourcing. If you don’t outsource, your business may not grow as quickly as it… Continue reading How Small Businesses Can Benefit from Outsourcing
Explore the Launch of LinkedIn Marketing Labs
If you’re like many other marketers, when you think of advertising on social media, you probably think of Facebook and Instagram first, but there are many other options. LinkedIn can generate many qualified leads and is a platform that shouldn’t be overlooked. If you don’t feel that you have a good grasp on LinkedIn advertising,… Continue reading Explore the Launch of LinkedIn Marketing Labs
5 Signs It’s Time to Outsource Your Marketing
You and your team know your company better than anyone, but does that mean you should take care of marketing your business? Think about the many possible strategies that you could pursue to market your business along with the time and money you’d have to invest to master them. It’s not realistic that you can… Continue reading 5 Signs It’s Time to Outsource Your Marketing
Expand Your Audience with Pinterest Collections Ads
When you think of social media advertising, the first things you probably think of are Facebook and Instagram. Millions of users visit these platforms to share their life experiences, but when people are looking to plan things like weddings, birthday parties, decorating or meal preparation, Pinterest is the platform that 478 million people turn to… Continue reading Expand Your Audience with Pinterest Collections Ads
Targeted Solutions for Paid Social
Paid social offers many opportunities to get your brand in front of new prospects and to strengthen your relationship with current customers. The key is expert social media strategy combined with brilliant creativity. Softline Solutions can help you to understand how audience targeting works and help you apply it so that you can attain the… Continue reading Targeted Solutions for Paid Social
Bringing Your Brand to Life with Organic Social Media Marketing
Marketing on social media is a powerful way to connect with your audience, but an impersonal approach to marketing isn’t going to reach them. People are looking to feel like companies care about them and their needs, which is known as human-centric marketing. You can’t buy trust on social media, but you can earn it… Continue reading Bringing Your Brand to Life with Organic Social Media Marketing
Get Better Engagement Using Hashtag Marketing
Are you using hashtags in your social media marketing? Hashtags have been used since at least 2007, so using them isn’t a new phenomenon. Initially, they were a feature used on Twitter, but hashtags are increasing on Instagram and other platforms. If you’re marketing on Instagram and Twitter and aren’t using hashtags, it’s a good… Continue reading Get Better Engagement Using Hashtag Marketing
The Impact of Apple’s iOS14.5 on Facebook Advertising
Apple’s recent update to iOS14.5 requires Facebook advertisers to show a prompt to users asking their permission to have activity tracked across other websites and apps. This change gives users the ability to block ad tracking. There’s no doubt this will have an impact on marketers who rely on ad tracking to monitor conversions. Facebook… Continue reading The Impact of Apple’s iOS14.5 on Facebook Advertising
