Facebook ads give you a way to reach a wide audience and boost traffic to your website. To get the results you’re looking for, you need to continually optimize your ads. If you’re relying solely on Facebook’s reported data, you shouldn’t be because it’s not completely accurate and some of it is delayed. If this… Continue reading Soft Metrics for Facebook Ad Optimization
Should You Hire a Digital Agency or an In-House Marketing Team?
If you don’t market your business, customers may not find you and may not be able to buy your product or service. To be competitive and build strong customer relationships, businesses can benefit from the help of expert marketers. Once you recognize that your business will benefit from marketing help, the next question is whether… Continue reading Should You Hire a Digital Agency or an In-House Marketing Team?
How to Prepare Your Email Marketing Strategy for Apple’s Mail Privacy Protection
Apple’s June 7th announcement on mail privacy protection is giving marketers a heads up that changes to the effectiveness of email marketing may be ahead. A “Mail Privacy Protection” tab is a new feature to be added within the mail app of iOS15 and iPadOS 15 as well as watchOS8 and macOS Monterey. It will… Continue reading How to Prepare Your Email Marketing Strategy for Apple’s Mail Privacy Protection
More Time for Third-Party Cookies
For years, marketers have been using third-party cookies to track visitors to their websites and gather data that is helpful in targeting advertising to the right people. Consumers have rising expectations of finding ways to protect their privacy. The Privacy Sandbox was created with the goal of enhancing privacy on the web while giving consumers… Continue reading More Time for Third-Party Cookies
TikTok Ads for E-Commerce: Best Practices
Are you considering running a TikTok ads campaign for your e-commerce business? TikTok is one of the most downloaded apps, and its rapid growth is making it one of the best platforms to use if you’re hoping to reach a huge audience. Here are a few best practices for running a successful campaign on TikTok… Continue reading TikTok Ads for E-Commerce: Best Practices
Why Corporate Brands Should Partner with Softline Solutions
We Know the Complexities of Building Brands Whether your company is just getting started building a brand from the ground up or you’re an established national enterprise brand, Softline Solutions can help. We can show you how to build a bridge between the product or service you have to offer and the audience you’re trying… Continue reading Why Corporate Brands Should Partner with Softline Solutions
Improving PPC Advertising with Google Smart Bidding
PPC advertising can be a very effective way to build your brand, but it can also be a tricky tool to master. Common mistakes include bidding too much on certain keywords, which may rank well for a short time, causing businesses to quickly spend their entire marketing budget. At the opposite end of the spectrum,… Continue reading Improving PPC Advertising with Google Smart Bidding
How Small Businesses Can Benefit from Outsourcing
When you are running a small business, at some point you realize that you just can’t do it all. You don’t have the time or the talent to do every task that’s required to run a business, and the solution is outsourcing. If you don’t outsource, your business may not grow as quickly as it… Continue reading How Small Businesses Can Benefit from Outsourcing
Why Work with Softline Solutions on Google Ads
When you’re considering paid search marketing, Google Ads is probably the first thing that comes to mind. It can be a powerful and effective tool if you know how to use it. To be sure you’re making the most of your marketing budget, partner with Softline Solutions. Who Can Benefit from Working with Softline Solutions?… Continue reading Why Work with Softline Solutions on Google Ads
Explore the Launch of LinkedIn Marketing Labs
If you’re like many other marketers, when you think of advertising on social media, you probably think of Facebook and Instagram first, but there are many other options. LinkedIn can generate many qualified leads and is a platform that shouldn’t be overlooked. If you don’t feel that you have a good grasp on LinkedIn advertising,… Continue reading Explore the Launch of LinkedIn Marketing Labs
