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Should You Hire a Digital Agency or an In-House Marketing Team?

If you don’t market your business, customers may not find you and may not be able to buy your product or service. To be competitive and build strong customer relationships, businesses can benefit from the help of expert marketers. Once you recognize that your business will benefit from marketing help, the next question is whether the best move for your business is to hire a digital agency or an in-house marketing team.

Can One Person Handle the Job?

If you decide to go with an in-house marketing team, you’ll need to think about whether that means one highly qualified marketer or a team of marketers. This is an individual decision for each business to make, and it depends on factors such as the size of your business and how much marketing your business needs. There are a lot of aspects to successfully marketing a business. Can one person handle content creation, social media, paid advertising, and web analytics? It can be challenging to find one person who can succeed at a wide variety of marketing tasks.

What Does Your Company Need?

Think about what your company needs. Factors to consider include:

  • Amount of marketing needed. If you’re looking for a small volume of marketing such as a monthly newsletter and an occasional blog post, a single experienced marketer may be able to handle the job. If you need to explore multiple marketing strategies, a digital agency may be a better choice. An agency can provide the guidance of several individuals, each with their own strengths and areas of expertise.
  • How quickly you’re hoping to meet your goals. A digital agency may be able to help you meet short-term goals more rapidly. They can skillfully structure a plan and a timeline to accomplish goals by specific deadlines while you focus on other tasks.
  • Budget. What about your budget? Can you afford to hire several staff members on a long-term basis? Keep in mind that hiring an in-house team may involve a delay waiting for people to transition from previous jobs and time for professional development and training as well as ongoing learning and development.

The decision you make will be based on the unique needs of your company. There are benefits to choosing either an in-house marketing team or a digital marketing agency.

Benefits of an In-House Marketing Team

You’ll be able to handpick the members of an internal marketing staff. An in-house marketing team will get to thoroughly know your company’s brand and its goals and visions. They will participate in internal communications on an ongoing basis, so they’ll always be very familiar with what’s most important to your company at a given time.

Benefits of a Digital Marketing Agency

It may make sense to outsource your marketing tasks to an agency before you hire an in-house team. Outsourcing can help you get to know what you’re looking for and show you what a marketing team can do for you. If you decide to work with a digital marketing agency, you’re likely to be able to take advantage of diverse abilities and ranges of expertise. The various tasks that need to be done can be spread among people who have different skills and specialties.

Hiring a digital marketing agency can save you money since the annual cost is likely to be less than you’ll pay for the salary and benefits of a single full-time employee, let alone a team of employees. Top agencies know they must stay on top of constantly evolving trends, and they make it their job to be on the cutting edge of change.

Why Choose Softline Solutions?

If you are considering hiring a digital marketing agency, look no further than Softline Solutions. Helping businesses thrive and grow is our passion. We can help you create a lead generation strategy that works and show you how to grow your online presence. Read our cases studies to learn more about how we’ve helped many different companies succeed. Contact us to get started today.