Social media usage continues to grow rapidly in 2020, making it an extremely important tool for marketers to include in their digital strategy. While social media sites are used for posting pictures and chatting with friends, they’re also used for interaction and engagement with businesses, including research and product discovery. Close to half of the… Continue reading The State of Social Media in 2020
2020 Social Media Marketing Trends
Social media has become a way of life for most people, particularly millennials and Generation Zers. It’s a powerful platform full of opportunity for businesses that know how to leverage it. When it comes to staying in front of your audience where they are, it’s clear that social media is an extremely important tool. Over… Continue reading 2020 Social Media Marketing Trends
Instagram Marketing Trends in 2019
Instagram continues to grow rapidly and now has over one billion monthly users. This means that it pays to build a presence on this platform as long as you get to know your audience and what they want along with what type of content gets the most results. All forms of social media are continually… Continue reading Instagram Marketing Trends in 2019
Google vs. Facebook Marketing Pros & Cons
When it comes to online marketing, there are two options that stand out: Google AdWords and Facebook. Each offers distinct advantages and disadvantages, which is why it’s a good idea to use both in your marketing strategy if your budget allows for it. Should your budget only allow for one, use the following information to… Continue reading Google vs. Facebook Marketing Pros & Cons
