LinkedIn has long been a platform for professionals to engage with each other and a place for job hunters to find work. If you’re spending a lot of time browsing Instagram and Facebook looking for leads but not doing anything on LinkedIn, it may be time for a change in strategy. The pandemic has led… Continue reading Why It Makes More Sense to Market on LinkedIn Over Instagram or Facebook
Facebook Ads for B2C Lead Generation
With a reach of over 2.8 billion users, Facebook has become an essential tool for reaching new audiences and for interacting with existing customers. Facebook lead ads are a great way to attract leads at the lowest cost and they provide a seamless user experience. They can also help with market research and customer feedback… Continue reading Facebook Ads for B2C Lead Generation
Getting Started with Instagram Explore Ads
People go to Instagram’s Explore page when they’re looking to discover something new. They’re usually trying to find new and interesting content from people and brands that they aren’t already following. The bottom line is that it’s an engaged audience of people interested in having new experiences and connecting with new brands. Why You Should… Continue reading Getting Started with Instagram Explore Ads
Should I Still Use Hashtags on My Instagram Account?
Hashtags on Instagram are still an effective way to get your posts found on Instagram. A hashtag is a word or short phrase with a pound (#) sign in front of it. They’re used on Instagram and other platforms such as Facebook and Twitter to group posts by topics. On Instagram, they can be added… Continue reading Should I Still Use Hashtags on My Instagram Account?
Why Local Brands Should Partner with Softline Solutions
Targeted local marketing strategies can help bring in new business from prospects who are in your area. Your goal is to increase brand awareness using multiple approaches to local marketing. When you partner with Softline Solutions, you’ll have the benefit of working with digital marketing experts committed to helping you grow your business. Focusing on… Continue reading Why Local Brands Should Partner with Softline Solutions
YouTube Advertising Basics
Running a series of YouTube ads is a way to get your message in front of a large number of people in your target audience and to get people interested in your business. YouTube has over 2 billion logged-in viewers a month so it’s worth considering as part of your advertising strategy. While YouTube’s audience… Continue reading YouTube Advertising Basics
Soft Metrics for Facebook Ad Optimization
Facebook ads give you a way to reach a wide audience and boost traffic to your website. To get the results you’re looking for, you need to continually optimize your ads. If you’re relying solely on Facebook’s reported data, you shouldn’t be because it’s not completely accurate and some of it is delayed. If this… Continue reading Soft Metrics for Facebook Ad Optimization
Why Corporate Brands Should Partner with Softline Solutions
We Know the Complexities of Building Brands Whether your company is just getting started building a brand from the ground up or you’re an established national enterprise brand, Softline Solutions can help. We can show you how to build a bridge between the product or service you have to offer and the audience you’re trying… Continue reading Why Corporate Brands Should Partner with Softline Solutions
How Small Businesses Can Benefit from Outsourcing
When you are running a small business, at some point you realize that you just can’t do it all. You don’t have the time or the talent to do every task that’s required to run a business, and the solution is outsourcing. If you don’t outsource, your business may not grow as quickly as it… Continue reading How Small Businesses Can Benefit from Outsourcing
Targeted Solutions for Paid Social
Paid social offers many opportunities to get your brand in front of new prospects and to strengthen your relationship with current customers. The key is expert social media strategy combined with brilliant creativity. Softline Solutions can help you to understand how audience targeting works and help you apply it so that you can attain the… Continue reading Targeted Solutions for Paid Social
