If you’re looking for greater visibility, LinkedIn is the way to go. Are you taking advantage of all LinkedIn has to offer when it comes to marketing your business? There are many options for connecting with prospects and customers on this platform. Use Hashtags Hashtags are used on most social media platforms to help make… Continue reading Leverage LinkedIn for Greater Visibility
Checking Technical SEO on Your Website
There are many aspects to successful search engine optimization, including on-page SEO, off-page SEO, and the quality of your web copy. The one thing that may be overlooked is technical SEO. Even with captivating content, your traffic and ranking won’t be as good as they could be if you have unresolved technical issues. In a… Continue reading Checking Technical SEO on Your Website
How Important is Word Count in SEO?
If you’re trying to figure out how to rank better in the search engines, one of the factors you may be focusing on is word count. There are many factors that go into search optimization, but word count may not be as important as people think. Google has stated that word count isn’t a factor… Continue reading How Important is Word Count in SEO?
What Marketers Need to Know About Social Media Algorithms
Social media has become a way of life for millions of people around the world. Facebook and YouTube are each less than two decades old but are among the most visited sites online. The biggest platforms gain new users today, but there are newer platforms such as TikTok and Twitch that are also gaining new… Continue reading What Marketers Need to Know About Social Media Algorithms
Improving Email Click-Through Rates
Over 4 billion people use email daily and that number keeps climbing. Email marketing is an extremely important part of your overall marketing strategy. Are you happy with your click-through rate (CTR)? Your CTR refers to the number of readers who opened your email and clicked on a link in the email. When this rate… Continue reading Improving Email Click-Through Rates
Is Blogging Still Important in Your Digital Marketing Strategy?
There are many possible approaches to a digital marketing strategy and you may wonder whether blogging should still be an important part of your strategic plan. When done right, blogging can help you build your online presence and should still be included in your overall strategy. It can drive traffic to your website and keep… Continue reading Is Blogging Still Important in Your Digital Marketing Strategy?
Can Hashtags Be Used on LinkedIn?
LinkedIn hasn’t always allowed the use of hashtags, and clickable hashtags weren’t allowed on this platform until 2016 even though LinkedIn has been around since 2003. Hashtags do work on LinkedIn and can be added to published articles, status updates, comments, or business pages. Just like Instagram or Twitter, a hashtag can be a combination… Continue reading Can Hashtags Be Used on LinkedIn?
Defining Your Brand Purpose Attributes
The essence of your company revolves around characteristics your company already has. The qualities you have intentionally assigned to your brand are known as brand purpose attributes. These are the characteristics that distinguish your brand and give your audience a reason to connect with you. When your target audience aligns with your brand purpose attributes,… Continue reading Defining Your Brand Purpose Attributes
Preparing for the Sunset of Google’s Expanded Text Ads
Google has announced that as of June 30, 2022, marketers aren’t going to have the ability to create new expanded text ads (ETAs) or edit existing expanded text ads. You’ll still be able to stop and start the ETAs you have or remove them, and you’ll still see performance reports. But there’s an ongoing push… Continue reading Preparing for the Sunset of Google’s Expanded Text Ads
Why Link Google Ads Account to Search Console
Organic and paid search marketing are separate marketing strategies that work best when used together. Linking a Google Ads account to Search Console gives you a more complete picture of keywords and the value of paid versus organic terms. In a nutshell, it puts more useful data at your fingertips. This information can be very… Continue reading Why Link Google Ads Account to Search Console
