Social media marketing is a great way to raise brand awareness and attract new prospects. If you’ve been focused on Facebook, Instagram, and Twitter and haven’t spent much time promoting your brand on TikTok, you’re not alone. Many brands haven’t yet spent much time exploring TikTok, but it’s a fast-growing platform, so it’s a platform… Continue reading Tips for TikTok Videos
Defining Your Brand Voice
An important part of building your online presence is defining your brand voice. Your brand may be recognizable by your logo and design colors, but your audience should also be able to recognize your brand voice. Content posted on different social media platforms should have a consistent voice and tone as a way of growing… Continue reading Defining Your Brand Voice
The Changing Landscape of Advertising on TikTok
When it comes to social media apps, TikTok is one of the most popular among young people. This short-form video-sharing platform is a great place for marketers to get a handle on what’s trending among Gen Z and Millennials and also a great place to build brand awareness. By tapping into your brand’s creative side,… Continue reading The Changing Landscape of Advertising on TikTok
Why Email Marketing is Still Vital in 2022
With the continual growth of social media, many people expected email marketing to become a less important part of a digital marketing strategy. There are around 4 billion email users worldwide, and this number continues to grow. There are several reasons email marketing is still a vital part of an effective overall online marketing strategy… Continue reading Why Email Marketing is Still Vital in 2022
Optimizing Social Media Platforms for Best Results
Creating a successful social media marketing campaign depends on catching the right people’s attention on the right platform at the right time. There’s a lot to think about if you want to get effective results including messaging, imagery, and tone. So, what does it take to create great content for any social media platform? Create… Continue reading Optimizing Social Media Platforms for Best Results
Why Email Marketing is Still an Important Strategy in 2022
Digital marketing is continually evolving and with social media and other new technologies growing, many people thought email marketing would become less important. Instead, it continues to be a widely used and effective communication tool. Worldwide the number of email users is over 4 billion, and this number continues to grow. Here are several reasons… Continue reading Why Email Marketing is Still an Important Strategy in 2022
Is Your Ecommerce Website Conversion Ready?
If you’re getting ready to run Google Ads for your e-commerce website, before spending money driving traffic to your website, double-check that your website is ready to convert. Conversion Rate Optimization At least monthly, audit your website to look for broken links. Visitors to your website who run across broken links may quickly click away… Continue reading Is Your Ecommerce Website Conversion Ready?
21 Ideas to Fill Your Social Media Content Calendar
Regular content posting on social media is a great way to increase brand awareness and engage with your followers. Sometimes it seems impossible to be creative on a daily basis, but that’s exactly what you need to do to keep your followers interested and to attract new prospects. If your well of content ideas has… Continue reading 21 Ideas to Fill Your Social Media Content Calendar
Franchise Marketing
There are many ways to market a franchise, but franchises are seeing a major shift toward digital marketing. To build your brand, you need an online presence that works which requires effective marketing on your website and social media. At Softline Solutions, we understand that marketing franchises present unique challenges. Our marketing specialists focus on… Continue reading Franchise Marketing
Should Your Brand Create a LinkedIn Newsletter?
LinkedIn recently expanded its newsletter creation feature reach to more users and is continuing to expand it more over the next few months. This is a way to help people on this platform stay up to date on conversations that are important to them from their connections and the brands they follow. It gives brands… Continue reading Should Your Brand Create a LinkedIn Newsletter?
