Paid search is a continually evolving form of marketing, but if your ad spending
With over 1 billion active users, it makes sense to take advantage of the power
Display ads are an effective form of spreading brand awareness and establishing
Inbound marketing is a focused method of helping your target audience discover t
Display your e-commerce products to visitors who are ready to buy using Google S
Most organic traffic is driven by search engines. Search engine optimization (SE
At Softline Solutions, we understand that marketing franchises present unique challenges. Our marketing specialists focus on what franchise brands need most.
Here’s a pop quiz for you. If your reports show that there’s been a ten percent growth in revenue this quarter, does that automatically mean your marketing strategy is working? …
Responsive Search Ads (RSAs) are now the dominant ad format in Google Ad accounts. Starting June 30, Expanded Text Ads (ETAs) can’t be added or edited. Those already existing can …
Organic and paid search marketing are separate marketing strategies that work best when used together. Linking a Google Ads account to Search Console gives you a more complete pict …
People go to Instagram’s Explore page when they’re looking to discover something new. They’re usually trying to find new and interesting content from people and brands that t …
During a down economy, people tend to reduce spending and stockpile money and supplies. Consumers have a sense of panic, and marketers may think they should be cautious during unce …
In January 2021, the iOS14 update was officially launched. This update gives users the ability to opt-out of data tracking. Advertisers on social media platforms are being impacted …
As the owner of a small or medium business, you probably consider your company a labor of love. That means when a task needs to be done, it may seem logical for you to take care of …
It wasn’t that long ago that Facebook released the new technology that allowed marketers on Facebook to retarget website visitors and track website conversions. The development o …
Apple’s June 7th announcement on mail privacy protection is giving marketers a heads up that changes to the effectiveness of email marketing may be ahead. A “Mail Privacy Prote …
For years, marketers have been using third-party cookies to track visitors to their websites and gather data that is helpful in targeting advertising to the right people. Consumers …
We Know the Complexities of Building Brands Whether your company is just getting started building a brand from the ground up or you’re an established national enterprise brand, S …
If you’re like many other marketers, when you think of advertising on social media, you probably think of Facebook and Instagram first, but there are many other options. LinkedIn …
