Why We’re PPC Enthusiasts
At Softline Solutions, campaign management is taken seriously. Paid search marketing is the key ingredient in any PPC campaign pie, and it’s our job to optimize your paid advertising every single week to ensure the best results for your bottom line.
When it comes to digital marketing, few things are as frustrating as pay-per-click advertising. We are here to eliminate the frustration so many business owners feel by creating successful paid search marketing campaigns that combine comprehensive strategies with consistent follow-through. PPC is our passion, and we are very, very good at it. Our highly-effective campaigns are based on our clients’ specific marketing and overall business needs to develop marketing strategies potential customers cannot help but click on. We’ll help you understand your PPC campaign’s most important analytics so all future digital marketing decisions are informed.
Expect high-quality PPC management when you choose Softline Solutions. We utilize the right keywords, site experience, and ad messaging to create appealing brand messages that result in plenty of conversions and a whole lot of sales. We consider your success our success.
Why We’re a Great Fit
At Softline Solutions, we use hands-on approach for every marketing campaign we take on. We never leave you flailing about on autopilot, which is one of the many things that separates us from our competition. Our team of experts have seen many marketing campaigns fail, usually due to serious competition, budget issues, and the many intricacies surrounding paid search. We’re here to help you navigate these challenging waters, allowing you to deal with the competition, create a budget-friendly yet highly-effective strategy, and ensure the guidance necessary to paid search success.
It has been our honor and privilege to work with a wide variety of clients and budgets. Clients with advertising budgets of $10,000 or more a month do best with PPC advertising, as creating effective campaigns below this budget number is difficult, though not impossible.
Information transparency is a cornerstone of Softline Solutions, as it makes communications between us and you a more rewarding, profitable experience. We stand by our work and service providers, and guarantee the best-quality service that includes optimal conversion rates. PPC campaign information is your right, and you can expect the personalized attention your account deserves every week.
With us at your campaign helm, you will stay informed through every phase of your PPC journey.
“My business has gone from ‘no where’ to ‘now where’ and it’s all thanks to the hard working Google Adwords geeks at Softline Solutions.“
Paid Search Platforms
Softline Solutions provides integrated marketing solutions for beautifully-tailored results. Google is arguably the search engine sovereign, however Bing, Yahoo, AOL, and ASK offer plenty of paid search opportunities that might be exactly what your business requires.
Google Paid Search
Google enjoys 3 billion searches every day, and businesses continually scramble to place ads on the search engine’s result pages precisely when consumers are reaching for their wallets. Deciding to pass over Google in terms of paid search is essentially the same thing as introducing the competition to your customers.
Bing/Yahoo Paid Search
Bing and Yahoo make up 20 to 30% of the online search traffic that eschews Google. Both are very different from Google, meaning some keywords that do nothing on the latter might garner amazing results on the former options. The opposite is also true, making it vital to understand what separates one search engine from another and taking advantage of each engine’s benefits as it suits your business. We’re here to set up the tracking and analytics for every search engine platform.
Where Campaigns Fail
We’ve seen plenty of online marketing campaigns fail with regard to paid search. Such campaigns have one or all of the following in common:
Because paid search engine marketing appeals to potential customers looking to buy, competition is very serious. Why? The closer a customer gets to buying a product or service, the more expensive marketing to him or her gets. If a quality marketing strategy isn’t dealing with the competition, making money off paid search becomes very difficult.
Paid search marketing is a valuable tool, but also an expensive one. Paying for every click adds up fast, which is why large companies with money to spare often benefit the most from such advertising. It’s still possible to do well with paid search on a small budget, however a budget of at least $10,000 for paid search is recommended to see the results you want and need.
Setting up a paid search account is a fairly straightforward process, thanks to platforms such as AdWords. However, making real money off a paid search account is a bit more challenging. There are plenty of intricacies involved in managing a successful campaign, and creating the perfect campaign takes time. This often throws businesses for a proverbial loop.
Softline Solutions: Hardly Your Average Paid Search Marketing Agency
Our continuing mission at Softline Solutions is to create paid search campaigns that really and truly work. We’re well-versed in sidestepping money-draining issues that destroy most campaigns, and have redefined paid search success for hundreds of clients.
Learn how we will make paid search work for your business by contacting us today!
Know your Pay-Per-Click ROI!
Wouldn’t it be nice to know what kind of ROI you were going to get ahead of time from Pay-Per-Click advertising? Well now you can.
To get started, Just enter the following metrics, hit calculate, and prepare to be enlightened. You can also play with the values to see what increases and decreases in various metrics will do to your ROI.
* Note: Return On Ad Spend (ROAS) is called Value/Cost in AdWords. ROI subtracts the cost of advertising, but ROAS does not.
Factors to consider
Here’s a look at the terms that affect your Pay-Per-Click advertising:
- ROI = Return On Investment (Gross Profit/Cost)
- ROAS = Return On Ad Spend (Revenue/Cost)
- CPC = Cost Per Click
- Conversion Rate = % Of Visitors Who Buy
- Average Sale = Value Per Conversion = Revenue Per Conversion