Google Ads currently offers many automated bidding strategies. Maximize Conversions is one of the strategies in Smart Bidding that sets bids automatically to get the best results possible using your planned budget. It can factor in many different signals such as demographics, time of day, historical data and more.
This can be a great way to obtain the best possible results if you’re comfortable spending your entire daily budget. To leverage this strategy effectively, it’s important to track conversions, especially those that match up with your cost per acquisition (CPA) or return on ad spend (ROAS) goals.
How Maximize Conversions Works
Advanced machine learning is the key behind this bidding strategy that optimizes your bids automatically. This fully automated strategy chooses a CPC bid based on the goal of the bidding strategy without factoring in individual keyword bids. It customizes bids for each individual auction.
This bidding strategy will always try to spend the full allotted budget each day as a way to achieve the most possible conversions. If you’re in the habit of spending less than your full budget, you should check your daily budget amount before you end up significantly increasing ad spend.
Things to Keep in Mind When Using Maximize Conversions
If you’re ready to start using Google’s Maximize Conversions, there are some things to keep in mind. It takes about two weeks for algorithms to determine how best to optimize a campaign. You may find that performance doesn’t improve or even dips during the first week or two, but you’re likely to be able to recognize improvements after algorithms have fully calibrated. Don’t give up on this strategy too early. Whenever you implement a new bidding strategy, plan to test it for at least 30 days.
There’s always a chance that a new bidding strategy isn’t right for your business, so always run a new strategy as a 50/50 split test before rolling it out to your entire campaign. The original bidding strategy should run for at least 30 days before trying to compare with Maximize Conversions, whether it’s Manual CPC or another of Google’s Smart Bidding Strategies such as Target ROAS or Target CPA.
Getting Expert Help with Bidding Strategies
When it comes to digital marketing, the one thing you can count on is constant changes that can impact bidding strategies and their effectiveness. To stay competitive, you need to stay on top of the many different bidding strategies that are available to you. Machine learning makes increased efficiency possible as long as you know how to leverage its power. It’s a tool that makes it possible to work smarter and not harder.
Consulting experts in the field of PPC and other digital marketing strategies can make a huge difference in the success and profitability of your business. Rather than struggling on your own to keep up with everchanging trends, consult the experts at Softline Solutions today. We can help you plan and implement profitable campaigns so that you can meet your online potential.