A “Consistent Experience”
Marketer competition has changed in recent years to focus on crafting unique and valuable customer experiences. These experiences are designed to remain consistent across all channels so consumers know that they can rely on certain brands and subsequently shift their loyalties. Brands that do not focus on the streamlined personalized user experience increasingly see empty online shopping carts among other things. Consumers have the option to go with the brand that does offer the highly-customized experience they want so why wouldn’t they?
Message & Data Evolution
The most successful brands create different user messages across different channels instead of implementing the same cookie-cutter message that consumer’s tire of quickly. This level of personalization requires serious data something that marketers luckily have more access to. Consumers are more willing than ever to provide personal data so the brands they patronize provide them with the highly-customized shopping experiences they want. This includes how and when they shop the best ways to reach them (such as by email or text message) and their overall interests and current lifestyle.
Typical data research includes demographics such as consumer age occupation gender and income where people live and whether they are married or single. Psychographics play a role as well such as asking customers about their motivation to purchase certain services or products as well as their habits and hobbies. General and digital behavior round out brand data grabs and include how often consumers purchase various products and use assorted channels. Digital behavior includes when and how often consumers answer emails what links they click when and why they abandon their shopping carts and how they use social media. Acquiring this information translates into helping customers feel like they are being treated as people instead of numbers.
Consumer Experience Eclipsing Affordability
Today’s consumer is increasingly concerned with the brand experience and is even willing to pay more for it. The idea of purchasing the more affordable product from a company offering little to no personalization may be over as consumers patronize brands who go out of their way to show their customers they care. Brands that fail to deliver this customization lose to their competitors quickly.
Conclusion
Creating a more personalized user experience for your consumers offers a number of benefits including customer loyalty and engagement increased revenue and improved customer satisfaction scores. Consumer willingness to recommend your products or services also improves. In short you win from all sides.
Increase your brand’s awareness and personalize your customers’ experiences by working with Softline Solutions. We’re always on top of the latest digital marketing trends.
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Recent articles
- Amazon Advertising
- Benefits of Local SEO
- Blog
- Client News
- Company spotlights
- Content
- Content Creation
- Content Marketing
- Customer Testimonials
- Featured
- Google Ads
- Google Ads
- Hire SEO Company
- Local Marketing
- Mobile Advertising
- News
- Paid Search
- Paid Search Management
- PPC strategy
- Press Release
- Reputation Management
- SEO
- Social Ads
- Social Media
- Social Media Marketing
- Softline Solutions
- Uncategorized
- Web Design Portfolio
- Webinars
- Website
- Whitepaper