There are many aspects to successful search engine optimization, including on-page SEO, off-page SEO, and the quality of your web copy. The one thing that may be overlooked is technical SEO. Even with captivating content, your traffic and ranking won’t be as good as they could be if you have unresolved technical issues. In a… Continue reading Checking Technical SEO on Your Website
How Important is Word Count in SEO?
If you’re trying to figure out how to rank better in the search engines, one of the factors you may be focusing on is word count. There are many factors that go into search optimization, but word count may not be as important as people think. Google has stated that word count isn’t a factor… Continue reading How Important is Word Count in SEO?
Is Your SEO Strategy Google Algorithm Resistant?
Search engine optimization (SEO) is complex and is made more complex with frequent changes to search engine algorithms. Maintaining good search engine rankings through Google’s updates can feel like aiming at a constantly moving target. While it’s impossible to predict what changes may happen next, there are some things you can do that can help… Continue reading Is Your SEO Strategy Google Algorithm Resistant?
Why Local Brands Should Partner with Softline Solutions
Targeted local marketing strategies can help bring in new business from prospects who are in your area. Your goal is to increase brand awareness using multiple approaches to local marketing. When you partner with Softline Solutions, you’ll have the benefit of working with digital marketing experts committed to helping you grow your business. Focusing on… Continue reading Why Local Brands Should Partner with Softline Solutions
Use Google Analytics to Calculate SEO ROI
The tactics you’re using for SEO aren’t useful if you can’t measure them. To tweak and optimize your strategy, you need to measure the return on investment (ROI) of your SEO. Key metrics that need to be tracked monthly include the cost of current SEO campaigns and key performance indicators (KPIs). One way to track… Continue reading Use Google Analytics to Calculate SEO ROI
SEO Basics for Beginners
Search engine optimization (SEO) is vital to the success of businesses both large and small. It’s a tool that can boost the traffic you get from search engines. You may feel overwhelmed when you try to understand what it’s all about, but the basics of SEO are easy to understand. What is SEO? SEO is… Continue reading SEO Basics for Beginners
Things to Consider Before Hiring a Marketing Firm
Thinking about outsourcing your marketing? It’s a decision that makes sense for many businesses because it frees you up to do the things that you’re good at. If you hire a marketing agency, you’re trusting them to build your brand for you, so it’s not a decision that can be rushed. Before you hire a… Continue reading Things to Consider Before Hiring a Marketing Firm
Should You Hire a Digital Agency or an In-House Marketing Team?
If you don’t market your business, customers may not find you and may not be able to buy your product or service. To be competitive and build strong customer relationships, businesses can benefit from the help of expert marketers. Once you recognize that your business will benefit from marketing help, the next question is whether… Continue reading Should You Hire a Digital Agency or an In-House Marketing Team?
Why Corporate Brands Should Partner with Softline Solutions
We Know the Complexities of Building Brands Whether your company is just getting started building a brand from the ground up or you’re an established national enterprise brand, Softline Solutions can help. We can show you how to build a bridge between the product or service you have to offer and the audience you’re trying… Continue reading Why Corporate Brands Should Partner with Softline Solutions
Improving PPC Advertising with Google Smart Bidding
PPC advertising can be a very effective way to build your brand, but it can also be a tricky tool to master. Common mistakes include bidding too much on certain keywords, which may rank well for a short time, causing businesses to quickly spend their entire marketing budget. At the opposite end of the spectrum,… Continue reading Improving PPC Advertising with Google Smart Bidding
