Google Ads currently offers many automated bidding strategies. Maximize Conversions is one of the strategies in Smart Bidding that sets bids automatically to get the best results possible using your planned budget. It can factor in many different signals such as demographics, time of day, historical data and more. This can be a great way… Continue reading Using Google’s Maximize Conversions Bidding Strategy
7 Signs Your Pay Per Click Campaigns Contain Wasteful Ad Spend
Pay-per-click advertising can be a powerful and effective way to market your business, but it can also be a competitive marketing strategy which can be tricky to master. The goal of paid advertising is low cost, high ad rankings and maximum return on investment. Mistakes or oversights in PPC can easily result in wasteful ad… Continue reading 7 Signs Your Pay Per Click Campaigns Contain Wasteful Ad Spend
Pay Per Click the Smart Way: A List of Smart Google Ads Features
Pay-per-click advertising is one of the most powerful tactics in digital marketing, but it can also be complex and time-consuming. Using this marketing strategy gives you the opportunity to be noticed by a wider audience online. When PPC is working efficiently, the amount of money you invest in clicks is worth it, because a visit… Continue reading Pay Per Click the Smart Way: A List of Smart Google Ads Features
Features Being Removed by Google Adwords
Google Adwords is a form of pay-per-click advertising that offers an effective way to drive targeted traffic to your website. It’s a powerful and profitable tool, but to remain competitive, you need to stay on top of changes as they happen. This year some features are being removed by Google Adwords, included removal of the… Continue reading Features Being Removed by Google Adwords
SEM Tracking and Attribution Models
In today’s online marketing world, knowing what practices and techniques provide the most effective and long-term results is key in staying ahead of the competition. You can increase your return on investment (ROI) by implementing the right search engine marketing (SEM) strategy and selecting the best attribution model. Read on before discussing options with your… Continue reading SEM Tracking and Attribution Models
Why to Have Your PPC Campaign Professionally Audited
While automated PPC reports from various websites are appealing because they are free or cheap, they only tell one small part of your campaign’s story. Get your pay-per-click campaign professionally audited by certified Google Ads professionals to extract the most from the analysis and subsequently make adjustments resulting in more website traffic, conversions, and revenue.… Continue reading Why to Have Your PPC Campaign Professionally Audited
Beyond Search: Additional Google Marketing Campaign Types
Paid search remains a fantastic way to bolster your Google marketing campaign efforts, but it is still one piece of the bigger search engine pie. There are many other outstanding ways to improve your latest campaign so you attract more website traffic, conversions, revenue, and general brand awareness. Read on for tips on additional Google… Continue reading Beyond Search: Additional Google Marketing Campaign Types
2018’s Top 5 Google Ads Features
Those behind Google AdWords keep churning out new features while updating existing ones, meaning you have plenty of lead generation tools to concern yourself with this year. Rather than feeling overwhelmed by all of the options at your fingertips, take a moment to learn about five of the best and most helpful Google AdWords features… Continue reading 2018’s Top 5 Google Ads Features
Being Dynamic! How To Leverage Dynamic Ads & Content For Improved Results
Dynamic ads come in search, display, and landing page form to provide consumers with information regarding specific products and services. They require a little extra work in comparison to “regular” ads about your overall brand or product/service niche. But they can have a great payoff. Help yourself leverage search, display, and landing page ads in… Continue reading Being Dynamic! How To Leverage Dynamic Ads & Content For Improved Results
Good Ads vs. Great Ads
The world is full of “good” ads that were clearly made by professionals that beautifully highlight a product or service. Yet these ads rarely remain in the minds of consumers because they do not have that extra special something that makes them great. So what exactly separates the great ads–and therefore the best brands–apart from… Continue reading Good Ads vs. Great Ads
