In today’s online marketing world, knowing what practices and techniques provide the most effective and long-term results is key in staying ahead of the competition. You can increase your return on investment (ROI) by implementing the right search engine marketing (SEM) strategy and selecting the best attribution model. Read on before discussing options with your… Continue reading SEM Tracking and Attribution Models
Pay Per Click the Smart Way: A List of Smart Google Ads Features
Pay-per-click advertising is one of the most powerful tactics in digital marketing, but it can also be complex and time-consuming. Using this marketing strategy gives you the opportunity to be noticed by a wider audience online. When PPC is working efficiently, the amount of money you invest in clicks is worth it, because a visit… Continue reading Pay Per Click the Smart Way: A List of Smart Google Ads Features
Which Keyword Match Type Is Best?
While you may think there is one keyword match type to rule them all, no type is actually better than another. Using keyword match types is actually more about leveraging several options at various price points so you enjoy the best results possible. Let’s dive into the AdWord match type world to learn more about… Continue reading Which Keyword Match Type Is Best?
Google Vs Bing Shopping: What You Need To Know
Once upon a digital time, shopping ads were known as Product Listing Ads (PLAs). They solidified their place in the ROI pantheon thanks to providing businesses with that coveted extra visibility resulting in extra revenue and increased brand loyalty. If you are preparing for your next shopping ad campaign, you are probably wondering whether to… Continue reading Google Vs Bing Shopping: What You Need To Know
Online Marketing Goals Defined
Identifying and fine-tuning your online marketing goals is essential to a digital marketing strategy. Lead generation, a strong e-commerce platform, and a solid brand are among many businesses’ top online marketing goals, as the three typically combine to develop a viable long-term approach. Let’s dive into these three components of a comprehensive online marketing strategy… Continue reading Online Marketing Goals Defined
AdWords Over-Management PitFalls – Sometimes, Less Is More
AdWords advertising uses a system similar to traditional auctions to decide which marketers’ ads show up and in what order they appear. As one of those marketers’ account managers, you bid high and you bid low, resulting in ads that appear higher or lower on the advertising food chain. And while you probably use a… Continue reading AdWords Over-Management PitFalls – Sometimes, Less Is More
2018’s Top 5 Google Ads Features
Those behind Google AdWords keep churning out new features while updating existing ones, meaning you have plenty of lead generation tools to concern yourself with this year. Rather than feeling overwhelmed by all of the options at your fingertips, take a moment to learn about five of the best and most helpful Google AdWords features… Continue reading 2018’s Top 5 Google Ads Features
Good Ads vs. Great Ads
The world is full of “good” ads that were clearly made by professionals that beautifully highlight a product or service. Yet these ads rarely remain in the minds of consumers because they do not have that extra special something that makes them great. So what exactly separates the great ads–and therefore the best brands–apart from… Continue reading Good Ads vs. Great Ads
Most Important Google AdWords Tips For 2019
Search engine marketing (SEM) has become a business necessity over the last decade. No brand in today’s world can possibly hope for visibility without it, something that can seem extremely daunting to unknowledgeable business owners. Throw in the fact that the SEM landscape is constantly evolving and you have a recipe for serious marketing anxiety.… Continue reading Most Important Google AdWords Tips For 2019
New AdWords Dashboard
The new AdWords dashboard is here, and with it a better way to fine-tune your digital marketing tactics. Once upon a time, the dashboard was limited to “snapshots” of account performance data, leaving little time to identify and rectify any issues. More and more users started relying exclusively on the campaigns tab for reporting and… Continue reading New AdWords Dashboard
