When you’re considering paid search marketing, Google Ads is probably the first thing that comes to mind. It can be a powerful and effective tool if you know how to use it. To be sure you’re making the most of your marketing budget, partner with Softline Solutions. Who Can Benefit from Working with Softline Solutions?… Continue reading Why Work with Softline Solutions on Google Ads
5 Signs It’s Time to Outsource Your Marketing
You and your team know your company better than anyone, but does that mean you should take care of marketing your business? Think about the many possible strategies that you could pursue to market your business along with the time and money you’d have to invest to master them. It’s not realistic that you can… Continue reading 5 Signs It’s Time to Outsource Your Marketing
Drive More Leads Using Google Lead Form Extensions
No matter what kind of business you have, there’s a good chance you need to generate more leads. A great way to capture the interest of prospects is to use lead form extensions while they’re searching or viewing online content. Lead form extensions help generate leads by letting prospects submit their information in a form… Continue reading Drive More Leads Using Google Lead Form Extensions
Can Google Ads Drive Results on a Limited Budget?
Small business owners often have a marketing budget that is stretched pretty thin, and this is even more true because of the impact COVID has had. SMBs with low ad budgets don’t have to give up on paid advertising, and limited budgets don’t have to mean small returns. How Does Google Ads Work? For SMBs… Continue reading Can Google Ads Drive Results on a Limited Budget?
Layering Affinity Audiences on Google Ads Campaigns
In any Google ad campaign, one of the most important steps is making sure you’re targeting the right audience. Are you taking full advantage of Google’s curated lists? The addition of affinity audiences to Google search campaigns gives you the ability to get a better understanding of your target audience so that you can reach… Continue reading Layering Affinity Audiences on Google Ads Campaigns
Harness the Power of Google Smart Bidding
As a busy digital marketer, you probably feel like there’s never enough time to do all that you want to do each day. At Softline Solutions, we recognize that automation is one of the best solutions to the challenges of time constraints. Google Smart Bidding is a powerful tool that should be leveraged to help… Continue reading Harness the Power of Google Smart Bidding
Using Google’s Maximize Conversions Bidding Strategy
Google Ads currently offers many automated bidding strategies. Maximize Conversions is one of the strategies in Smart Bidding that sets bids automatically to get the best results possible using your planned budget. It can factor in many different signals such as demographics, time of day, historical data and more. This can be a great way… Continue reading Using Google’s Maximize Conversions Bidding Strategy
How to Drive Paid Traffic That Converts
Paid traffic can be a great source of visitors to your website. If paid ads are properly optimized, you can begin getting visits the day you launch. Increased traffic alone isn’t enough unless it generates more leads and sales. Paid traffic can come from several different sources including: Paid search engines such as Google and… Continue reading How to Drive Paid Traffic That Converts
7 Signs Your Pay Per Click Campaigns Contain Wasteful Ad Spend
Pay-per-click advertising can be a powerful and effective way to market your business, but it can also be a competitive marketing strategy which can be tricky to master. The goal of paid advertising is low cost, high ad rankings and maximum return on investment. Mistakes or oversights in PPC can easily result in wasteful ad… Continue reading 7 Signs Your Pay Per Click Campaigns Contain Wasteful Ad Spend
Features Being Removed by Google Adwords
Google Adwords is a form of pay-per-click advertising that offers an effective way to drive targeted traffic to your website. It’s a powerful and profitable tool, but to remain competitive, you need to stay on top of changes as they happen. This year some features are being removed by Google Adwords, included removal of the… Continue reading Features Being Removed by Google Adwords
