Many small businesses struggle with whether to do their own marketing or hire outside help. While you understand that marketing is needed if you want to attract customers, you may not fully grasp what’s involved in creating and following a strategic marketing plan. A marketing agency can help you create a marketing plan that generates leads and helps to grow your business.
Staying on Top of Changes
The world of marketing is constantly changing, and it can be very challenging to keep up with all the rapid changes or to know what to focus on. A marketing agency has a team of professionals that specialize in different areas, giving you a chance to have immediate answers on what’s trending and what changes you need to make.
Marketing strategies that worked in the past may not be effective now. Outbound marketing tactics such as yellow page ads or commercials may not get you the results you’re looking for since today’s consumer can reach for their cell phone and find what they want in a matter of minutes or seconds. Digital marketing is no longer optional. You need to have an inbound marketing strategy that makes sure your website can be found. A marketing agency can help you with a variety of tasks including:
- Graphic design
- Keyword research and SEO optimization
- Content development
- Social media marketing
- Email creation
- Analysis and metrics
With the help of an agency, you have a better chance of keeping up with new technologies rather than being left behind. Whenever you’re unsure of something, you’ll be able to find experts that can help rather than spending hours researching what you need to do.
Keeping Payroll Costs Down
You may be hesitant to hire a marketing agency because of the expense, but in reality, the cost of hiring an experienced marketing firm will cost less than hiring one or more employees to market your company. If you decide to hire a marketing specialist, you need to consider not only salary but benefits such as vacation, sick days, health insurance premiums, and payroll taxes. You also need to consider the cost of recruiting and training a new individual. The total cost of bringing a marketer on staff is well above the cost of hiring a marketing agency.
Freeing Your Time
It’s not uncommon for small business owners to try to do every task themselves. As long as your business remains very small, it may be possible for you to do it yourself, but if you hope to expand and grow your business, it’s unrealistic to think you have time to do it all. With marketing technology constantly changing, you’re facing a constant learning curve of new strategies. You won’t be able to keep up with the pace that’s required to be competitive forever.
At Softline Solutions, helping businesses grow and thrive is our passion. We recognize that running a business is a time-consuming thing, and we’re here to help you with your digital marketing so you are free to focus on running your business. Let us help you realize your online potential. Contact us today.