Creating a successful social media marketing campaign depends on catching the right people’s attention on the right platform at the right time. There’s a lot to think about if you want to get effective results including messaging, imagery, and tone. So, what does it take to create great content for any social media platform? Create… Continue reading Optimizing Social Media Platforms for Best Results
21 Ideas to Fill Your Social Media Content Calendar
Regular content posting on social media is a great way to increase brand awareness and engage with your followers. Sometimes it seems impossible to be creative on a daily basis, but that’s exactly what you need to do to keep your followers interested and to attract new prospects. If your well of content ideas has… Continue reading 21 Ideas to Fill Your Social Media Content Calendar
Should Your Brand Create a LinkedIn Newsletter?
LinkedIn recently expanded its newsletter creation feature reach to more users and is continuing to expand it more over the next few months. This is a way to help people on this platform stay up to date on conversations that are important to them from their connections and the brands they follow. It gives brands… Continue reading Should Your Brand Create a LinkedIn Newsletter?
Leverage LinkedIn for Greater Visibility
If you’re looking for greater visibility, LinkedIn is the way to go. Are you taking advantage of all LinkedIn has to offer when it comes to marketing your business? There are many options for connecting with prospects and customers on this platform. Use Hashtags Hashtags are used on most social media platforms to help make… Continue reading Leverage LinkedIn for Greater Visibility
What Marketers Need to Know About Social Media Algorithms
Social media has become a way of life for millions of people around the world. Facebook and YouTube are each less than two decades old but are among the most visited sites online. The biggest platforms gain new users today, but there are newer platforms such as TikTok and Twitch that are also gaining new… Continue reading What Marketers Need to Know About Social Media Algorithms
Planning a Paid Media Strategy and Budget
There are many marketing options that can help you grow your business, and it’s a good idea to include paid media as part of your overall marketing strategy. Part of planning your paid media strategy includes planning how much you’ll spend on this marketing tactic and where to focus your time and attention. There are… Continue reading Planning a Paid Media Strategy and Budget
Can Hashtags Be Used on LinkedIn?
LinkedIn hasn’t always allowed the use of hashtags, and clickable hashtags weren’t allowed on this platform until 2016 even though LinkedIn has been around since 2003. Hashtags do work on LinkedIn and can be added to published articles, status updates, comments, or business pages. Just like Instagram or Twitter, a hashtag can be a combination… Continue reading Can Hashtags Be Used on LinkedIn?
Increase Your Reach on Instagram with the Right Hashtags
Social media hashtags originated on Twitter but are widely used on other social media platforms including Instagram, which has great potential for reaching a huge audience. Using hashtags on Instagram in a well-thought-out, intentional way is a great way to expand your reach and connect with additional members of your target audience. What Are Hashtags… Continue reading Increase Your Reach on Instagram with the Right Hashtags
Trends in Social Media Marketing for 2022
For most people, social media is a part of daily life. The number of people on social media continues to grow, along with the amount of time people are spending on social media. If social media marketing is a big part of your overall marketing strategy, it’s important to keep your eye on trends. Here… Continue reading Trends in Social Media Marketing for 2022
Content Marketing on LinkedIn with Long-Form Articles for Pages
LinkedIn has a new feature for Company Pages that may be beneficial for marketers trying to grow their audience. It’s called Articles for Pages, and it allows companies to build community with long-form posts. Individuals have been able to post long-form content on LinkedIn for several years, but businesses have had to adhere to character… Continue reading Content Marketing on LinkedIn with Long-Form Articles for Pages
