Google is often the main focus for mobile advertising efforts, a fact that is not exactly shocking. Not only is the search engine juggernaut the most popular option of its kind, but it is also heavily used by young, tech-savvy consumers who know a thing or five about smartphones. In comparison, Bing is favorited by… Continue reading 3 Tips to Improve Mobile Advertising on Bing
The Best Free AdWords Tutorials for Beginners
New to AdWords? Want to ensure you’re getting the most from the online advertising platform? Of course you do. There are numerous free tutorials available just for AdWords, all of which offer the insight and assistance you want in creating viable ads that promote your business. If you’re new to AdWords and don’t know where… Continue reading The Best Free AdWords Tutorials for Beginners
How to Do Google+ Better
While you may have heard of Google+, odds are you don’t know much about it. However, when it comes to social media, Google+ is rapidly becoming a force to be reckoned with, at least in the late teens, early twenties crowd. This means that if you are in a business where reaching this demographic is… Continue reading How to Do Google+ Better
5 Steps for Successful PPC Audits
Getting ready to take on an existing AdWords account and want to make sure it’s successful? A thorough initial audit is essential in helping you do the job right, as it allows you to review what the account owner has done so far and why the account is organized the way it is. Put the… Continue reading 5 Steps for Successful PPC Audits
5 PPC Tips That Save You Money
Pay-per-click advertising is well worth the investment when executed correctly, though it still falls under the “spend money to make money” category. If you’re looking to maximize PPC advertising without spending everything in the company piggy bank, put the following tips into practice: Write Better Ad Copy Help yourself save money on Bing Ads and… Continue reading 5 PPC Tips That Save You Money
The Difference That Local SEO Makes
So if SEO gets you noticed more because you’re at the top of the search results list on page one, what happens when it is local SEO that is needed? One of the more complex features that has been added to SEO ranking is a system of weights. Various factors in search return ranking are… Continue reading The Difference That Local SEO Makes
Why is social media so important to local SEO efforts?
There are some conflicting signals coming from search engines like Google and Bing regarding the place that social media has in their search results. Everything from “yes, it plays a part” to “no, it doesn’t have a role” has been heard over the last few years. However, the role that social media plays with regard… Continue reading Why is social media so important to local SEO efforts?
How Local SEO Improves Online Visibility
SEO, or Search Engine Optimization, in simplest terms is a process by which non-ad web pages or websites get moved to the top of the search order when someone does a web search through Google or Bing or Yahoo, etc. The closer to the top of the search results and being on the first page… Continue reading How Local SEO Improves Online Visibility
If you aren’t doing social media right, you could be missing out
When considering if social media plays a role with Search Engine Optimization, or SEO, you need to think about how your brand is appearing on the various social media channels like Facebook, Twitter, YouTube, Google+ and so on. It used to be that SEO was mostly about links – building a lot of them and… Continue reading If you aren’t doing social media right, you could be missing out
What you need to know about PPC and local SEO
Search Engine Optimization, or SEO, has many varied layers to it. Many people might think that it is limited to content and keywords – that those elements are all that are involved in getting to the top of the rankings for search engine results. While it is undeniably part of SEO and perhaps the lion’s… Continue reading What you need to know about PPC and local SEO
